Shopify Marketing Reports: Track Customer Journey Across Channels

Running a Shopify store is exciting, but as your business grows, marketing complexity follows. Campaigns span multiple channels, including Google Ads, Facebook, Instagram, TikTok, and Amazon, and each customer may interact with your brand several times before making a purchase. Tracking all these touchpoints is essential for understanding what’s working and where your budget should go.

While Shopify’s native marketing reports provide useful metrics, they often stop at surface level data, like first click and last click attribution. They don’t fully capture the journey between first impression and final sale, such as the retargeting clicks, email opens, and remarketing touchpoints that actually drive conversions.

That’s where Report Pundit’s Shopify Marketing Reports step in, giving you complete visibility into your marketing performance across channels.

Why Shopify Marketing Tracking Is Crucial

In modern e-commerce, customers rarely buy after a single ad click. They might:

• See a product on Instagram.
  
  
• Visit your site through a Google Ad.
  
  
• Leave without buying.
  
  
• Return after an email promotion.
  
  
• Finally make a purchase after a TikTok video.
  
  

If you only track the first or last click, you miss all the mid-journey interactions that influence the final decision. Without understanding these touchpoints, you risk misallocating your marketing budget — investing in channels that look good on paper but aren’t driving real value.

Challenges with Shopify’s Native Marketing Reports

Even with its built-in analytics, Shopify merchants face common limitations:

• Limited click tracking – Focus on first/last-click metrics without mid-journey insight.
  
  
• Fragmented data – No automatic consolidation across Google Ads, Facebook, Amazon, and other platforms.
  
  
• Shallow customer insights – Limited behavioral tracking, so you don’t see how many interactions it takes for a customer to buy.
  
  

These gaps make it harder to see the big picture — and even harder to act on it.

Benefits of a Complete Shopify Marketing Report

By tracking every stage of the journey, a marketing report can help you:

1. Understand campaign performance across all channels – Compare ROI from Google, Facebook, TikTok, Amazon, and more.
   
   
2. Analyze true customer behavior – See the sequence of interactions that lead to a sale.
   
   
3. Allocate your marketing budget effectively – Double down on high-performing campaigns and cut back on underperformers.
   
   
4. Track multi-touch attribution – Measure the real impact of each touchpoint, not just the first and last clicks.
   
   

Key Metrics Merchants Often Request

When working with merchants, our team often hears requests like:

• Total click counts for specific sessions or dates.
  
  
• Attribution analysis showing how multiple touchpoints contribute to sales.
  
  
• Custom reports tailored to unique business models and goals.
  
  

That’s why customizable Shopify marketing reports are so valuable — they adapt to your store’s needs rather than forcing you into a one-size-fits-all template.

Marketing Integrations That Supercharge Your Shopify Reports

To give merchants the full picture, Report Pundit integrates with major advertising and analytics platforms:

1. Google Ads

Track impressions, clicks, conversions, and cost-per-acquisition. Identify the keywords that drive the most profitable traffic and compare campaign ROI side-by-side.

2. Facebook & Instagram Ads

See engagement rates, click-through rates, and conversion data in one place. Optimize ad creatives and targeting strategies based on real performance data.

3. Google Analytics 4 (GA4)

Bring GA4’s behavioral insights directly into your Shopify marketing report. Monitor user flow, bounce rates, session duration, and drop-off points to understand why visitors convert — or don’t.

4. TikTok & Emerging Platforms

Track impressions, clicks, and sales from TikTok campaigns. Understand how short-form video content impacts conversions compared to other channels.

5. Amazon Ads

If you sell on Amazon, track ad performance, best-selling SKUs, and ad-attributed revenue without switching dashboards.

6. Klaviyo

Analyze open rates, click rates, and revenue from email campaigns. Tie email performance directly to Shopify sales data for clearer ROI measurement.

7. UpPromote

Track affiliate marketing and coupon code usage. See which affiliates generate the most sales and how discounts influence customer purchasing behavior.

8. Yotpo

Measure the impact of reviews, loyalty points, and user-generated content on conversions and repeat purchases.

Essential Shopify Marketing Reports You Can Create

With Report Pundit, you can build powerful reports in minutes, including:

• UTM Reports – See exactly where your traffic is coming from.
  
  
• Customer Journey Reports – Follow every step a customer takes before making a purchase.
  
  
• Sales by Referring Site – Identify which external sources drive the most revenue.
  
  
• Sales by Source/Medium/Campaign – Compare campaign-level performance across channels.
  
  

These aren’t just vanity metrics — they’re actionable insights for better marketing decisions.

Case Study: How ABC Electronics Optimized Ad Spend with Cross-Platform Reporting

Business Type:  Electronics

Challenge

ABC Electronics needed a unified cross channel view of marketing performance. Ads ran on Google, Facebook, and Amazon, yet each platform reported metrics in its own silo. That made ROAS comparisons inconsistent and obscured the multi touch customer journey. The team could not clearly see which campaigns and touchpoints drove conversions or how to allocate budget.

Solution:
Using Report Pundit, ABC Electronics integrated Facebook Ads, Google Ads, GA4, and Amazon Ads into a single reporting dashboard. This allowed them to:

• Compare impressions, clicks, conversion rates, and ROAS across all channels.
  
  
• Track post-click behavior using GA4, including bounce rates, session length, and purchase paths.
  
  
• Create custom reports combining data from all platforms to spot seasonal trends and measure campaign effectiveness.
  
  

Result:
With a unified view of their marketing performance, ABC Electronics reallocated ad spend to the platforms with the highest ROI, refined targeting based on GA4 behavioral data, and increased overall campaign profitability.

All Your Marketing Data in One Place

Instead of jumping between dashboards, you can view, filter, and export all your marketing data from one location. Reports can be delivered via:

• Email – Send to yourself or your marketing team.
  
  
• Google Sheets – For real-time collaboration.
  
  
• Integrations – Send directly to tools like Power BI or BigQuery for deeper analysis.
  
  

Why Merchants Choose Custom Shopify Marketing Reports

• Flexibility – Reports are tailored to your goals.
  
  
• Accuracy – Data comes directly from your integrated marketing platforms.
  
  
• Efficiency – No more manual data collection or spreadsheet work.
  

Conclusion

In today’s competitive e-commerce landscape, relying on basic Shopify marketing reports isn’t enough. You need a complete view of your customer journey, integrated cross-platform data, and customizable insights to make smarter marketing decisions.

Whether you’re tracking ad performance, email campaigns, affiliate activity, or social media engagement, Report Pundit’s Shopify Marketing Reports give you the tools to measure, analyze, and optimize every click and conversion.