What Is the Sales by Billing Location Report?
The Sales by Billing Location report groups your Shopify sales by the billing country attached to each order, then breaks each country down into order count, gross sales, discounts, returns, net sales, shipping, tax, and total sales. It answers one question the order list can't: where is the money actually coming from?
Billing location is where the customer's payment is registered, not where the order ships. That distinction matters. A gift order, a corporate card, or an expatriate customer can bill from one country and ship to another. If you want the delivery side of the picture, that lives in the Sales by Fulfillment Location report instead.
Merchants reach for this report when the decision is geographic: where to concentrate ad spend, which regions are large enough to justify localized pricing or support, and which jurisdictions are collecting enough tax to be worth a conversation with an accountant.
New to billing-location reporting? The Sales by Billing Location guide covers where the native Shopify report lives and how to choose between billing, fulfillment, and tax-region views.
Which Fields Are Included in the Sales by Billing Location Report?
The fields let you follow revenue from the top-line figure down to what each country actually contributed after adjustments.
You can customize the pre-made report by adding, removing, or reordering columns, and you can group at the country level or add state and province for a closer regional view.
Important Insights You Can Find in This Report
Which billing countries look strong on gross sales but thin out on net sales?
Read Gross Sales and Net Sales side by side for each country. When the gap between them is wide, that country's revenue is being eroded by discounts, returns, or both. A market that ranks high on gross but slips down the list on net is telling you the top-line number is flattering. Check the Discount and Returns columns for that country to see which one is responsible, then decide whether the promotions or product fit in that region are worth keeping as they are.
Which countries buy in larger orders, not just more orders?
Compare Order Count against Total Sales per country. A country with fewer orders but a high total is placing bigger baskets, and that changes how much a customer there is worth to acquire. Regions with high order counts but modest totals may be discount-driven or lower-value. This read helps you decide where a higher ad bid or a localized offer will actually pay back.
Is tax collection climbing in a jurisdiction faster than your registration keeps up?
Look at the Tax column next to Net Sales by country or region. A jurisdiction where tax collected is rising alongside sales is worth watching, because sustained growth in a region can move you toward a tax-registration or economic-nexus obligation there. Treat a rising tax line as a prompt to confirm your obligations with an accountant, not as a compliance verdict on its own.
THE ANALYST'S READ: The Signal Most Merchants Miss
The trap in this report is treating billing country as customer country. It usually is, but not always, and the exceptions are exactly the ones that distort a geographic strategy.
Billing location records where a payment card is registered. Gift purchases, corporate and agency cards, and customers who bank in one country while living in another all bill from an address that has nothing to do with where the product ends up. If one billing country shows strong Net Sales but you know your shipping volume there is light, that is the signal. It may suggest the demand is being paid for from that country but consumed somewhere else.
Before you localize ads, currency, or support around a top billing country, compare it against the Sales by Fulfillment Location report. The Shipping column here is a useful early tell too: a billing country carrying high shipping charges relative to its order count often means those orders are traveling a long way, which hints the paying market and the receiving market are not the same place. When billing and shipping geography agree, invest with confidence. When they diverge, look closer before committing budget.
How Can You Automate the Sales by Billing Location Report?
Open Report Pundit, load the pre-made Sales by Billing Location template, set your date range, and save. The columns are already configured, so there's nothing to rebuild each time.
From there you can schedule it to send on a recurring basis, daily, weekly, or monthly, so finance and marketing get the regional breakdown without asking for it. Delivery options include Excel, CSV, and PDF, along with a push to Google Sheets or Google Drive, which is handy if you drop the country data into a heat map. It runs on every Shopify plan, including the free Report Pundit plan.
Frequently Asked Questions
Is this report based on billing or shipping address?
Billing address, meaning where the customer's payment is registered. For where orders physically ship, use the Sales by Fulfillment Location report. The two answer different questions and often show different leaders.
What does Total Sales include in this report?
Total Sales is gross sales minus discounts and returns, plus shipping and tax. It is the full amount customers in that country paid, before Shopify and payment processing fees are deducted.
Can I see billing sales below the country level?
Yes. The template groups by billing country, and you can add state or province for a closer regional view. That finer level is usually where regional ad and expansion decisions get made.
How is this different from the Sales by Fulfillment Location report?
This report groups revenue by where each order was billed. Sales by Fulfillment Location groups it by where the order shipped from and focuses on product quantity and total sales per location. Use billing for tax and payment questions, and fulfillment for warehouse and shipping questions.
Does this report help with sales-tax nexus?
It shows tax collected by billing jurisdiction, which can flag a region whose sales are approaching an economic-nexus threshold. Read it as an early signal and confirm your registration requirements with an accountant.
Is a native version available in Shopify without an app?
Shopify does have a built-in Sales by billing location report under Analytics, Reports. It cannot be scheduled, does not combine with your other data, and building saved custom versions is limited on lower plans. Report Pundit's version adds scheduling, exports, calculated columns, and works on every plan.
Can I automate and export this report?
Yes. You can schedule recurring email delivery and export to Excel, CSV, or PDF, or sync to Google Sheets and Google Drive.