UTM Report Report
There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.
UTM Campaign
Marketing campaign associated with the URL.
UTM Source
Origin of visitor traffic. Ex: Facebook ad, website, etc.
UTM Term
Keywords used in both organic, paid search and ad campaigns.
UTM Medium
Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.
UTM Content
Campaign ad content that is tracked for click count.
Referring Site
The website or platform containing UTM link to redirect users.
Landing Site
Indicates the page where users landed after clicking the campaign URL.
Order Date
Date when the order was placed.
Total Sales
The final sales amount used to calculate the commission.
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Benefits
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Granular Product-Level Insights
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Discount Analysis
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Order Tracking
Related Reports
Sales by UTM Source
A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.
Customer Journey
The Customer Journey report tracks each customer’s purchase history, providing a window into their Customer Lifetime Value (CLV). You view the revenue contributed by each customer on their first, second, and subsequent orders.
Sales by UTM Medium
A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.
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