Report Pundit vs 
Better Reports

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Report Pundit vs Better Reports: The Complete Shopify Reporting App Comparison (2025 Update)

Last Update -
August 22, 2025

Shopify’s native analytics are solid for basics, but growing stores usually need deeper, flexible, and automated reporting. That’s where dedicated reporting apps like Report Pundit and Better Reports shine. In this guide, we compare both across features, performance, pricing, and ease of use so you can choose the right partner for your store’s analytics needs.

What is Shopify Reporting and Why Does It Matter?

Shopify reporting is the process of tracking, analyzing, and visualizing store performance data to make informed business decisions. While Shopify offers standard reports, they often lack custom fields, real-time updates, and advanced filtering needed by growing stores.

Shopify reporting is the process of tracking, analyzing, and visualizing store data—sales, customers, products, inventory, taxes, payouts, and more to make faster, better decisions. Native reports can fall short when you need custom fields, cross-store consolidation, advanced formulas, scheduled automations, and integrations.
Custom reporting apps solve this by unlocking more data entities (tags, metafields, line-item properties), enabling formula-based KPIs, automating delivery to destinations like Google Sheets, and supporting multi-store and multi-currency analytics.

Quick Answer:


Shopify native reports cover the basics. Report Pundit and Better Reports add deeper customization, integrations, and automations to operationalize insights across your team.

Report Pundit
Better Reports
Best For
Teams wanting unlimited custom reports, 150+ prebuilt reports, multi-store/currency, scheduled automations, and broad integrations.
Teams that value a polished in-admin experience, strong matrices/charts, Google Sheets delivery, and complimentary report builds.
Pricing (typical)
Free plan (≤1,000 lifetime orders), then $9 / $19 / $35 / $60 by Shopify plan tier.
$19.90 / $39.90 / $149.90 / $299.90 by Shopify plan tier.
Custom reports
Unlimited custom reports, calculated fields, tags/metafields, line-item properties,3rd party app reports (like shipping, payment gateway, subscription etc)
Custom fields/metrics, formulas, complimentary custom report service.

Feature Comparison

Features
Report Pundit
Better Reports
Custom Fields
Calculated Fields
Column Grouping
User Management
Custom Email Domain
Custom Reports
Charts
Multi-Currency
Multi-Store Reporting
Dashboard
Export Formats
Excel, CSV, PDF, TXT
Excel, CSV, PDF, TXT
Chat Support
Free Trial
Free Starter Plan

Scheduling Options Comparison

Schedule Feature
Report Pundit
Better Reports
Email
FTP
Google Drive
Email Summary
Google Sheets
Power BI
BigQuery
Shareable Link

Integrations with Other Party APIs Comparison

Integration Type
Report Pundit
Better Reports
Ad Platforms (Google, FB, Bing, TikTok, Snapchat)
Payment Gateways (PayPal, Stripe, Square, Zettle, Authorize.net)
(Only Stripe)
BNPL Gateways (Klarna, Afterpay, Sezzle, Affirm)
Subscription Platforms (Recharge, Seal, Bold, Loop)
Shipping Platforms (Shipstation, Shippo, Ship Bob,Ship Hero, FedEx)
POD Platforms (Printful,printavo)
Returns Platforms (Returnly, Rich Returns, Return Prime)
Inventory Management (stocky, Square)
Marketing (Yotpo, Uppromote)

Pricing Comparison

Plan
Report Pundit
Better Reports
Free
Yes
No
Basic
$9 - $14
$19.99
Grow
$19 - $26
$39.99
Advanced
$35 - $50
$149.99
Plus
$45 - $60
$299.99

Which One Should You Choose?

Choose Report Pundit if:

Unlimited custom reports with calculated fields across tags, metafields, and line-item properties.
Broad integrations and flexible exports (CSV/Excel/PDF + Google Sheets, Slack, FTP, Slack, PowerBI, ).
Lower entry pricing (free plan, then $9/$19/$35).
Multi-store/multi-currency analytics out of the box.
You need external integrations on marketing data, shipping data, payment gateways, subscriptions etc.

You Should Choose

Better Reports

if

A polished, admin-native experience used directly in Shopify.
Complimentary custom report service and strong matrices/charts.
Complimentary custom report service and strong matrices/charts.

Why Many Shopify
Merchants Switch to Report Pundit

More than 10,000 plus merchants in Shopify from small businesses to enterprise brands — use Report Pundit for its depth, reliability, and support. Our customers consistently report:

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With a 5-star Shopify App Store rating and responsive live chat support, Report Pundit delivers both the data and the service you need to grow.

Why Report Pundit?

Features:

Comprehensive Data Coverage:

Report Pundit offers access to over 2000 data fields, more than any competitor.

Customizable reports tailored to unique business needs, with options for additional data source integration.

Advanced Automation Features:

Automated scheduling saves significant time, with flexibility in delivery options including email, FTP, Google Drive, Google Sheets, BigQuery, and Power BI.

Competitors lack comprehensive automation and scheduling capabilities.

Superior Visualization
Tools:

Exclusive beta feature: dynamic charts that transform complex data into easy-to-understand visuals.

More visualization options than competitors, helping to uncover intricate patterns and insights.

Prebuilt
Shopify Reports

Browse through a collection of 125+ straightforward reports to quickly understand important details of your Shopify store. Effortlessly track everything from stock levels to sales and payments.

Scheduling:

Report Pundit provides the most robust scheduling options, including unique features such as Power BI and BigQuery integration which are not offered by Better Reports, Mipler, or Report Toaster.

Integrations:

Report Pundit supports extensive third-party integrations, unlike competitors. This includes connections with ad platforms, payment gateways, subscription services, and more, facilitating a seamless data flow across various business functions.

Already loved by thousands of store brands and operators

The best-rated reporting app on the Shopify App Store.

CTL.
CTL.

United States

Very useful app. It allows us to run scheduled reports that are automatically sent via email or as a Google Sheet. Fantastic customer service and support!

Goodee
Goodee

Canada

Exactly what we needed ! We also needed to pull out specific metafields and their team was so quick to show us how to do it. I was already in love with their other App.

Pure Modern
Pure Modern

United States

I have tried to use the native Shopify reports, but ended up having to merge several spreadsheets. This app can do it all in one spreadsheet and allows you to schedule and email the reports.

Harney & Sons
Harney & Sons

United States

Great UI, great support and affordable. Report Pundit has been better than other similarly-priced reporting apps out there.

FAQ

Does Report Pundit have a free plan?

Yes. There’s a free plan for stores with ≤1,000 lifetime orders, plus paid tiers at $9 / $19 / $35 depending on your Shopify plan.

Can Report Pundit send reports to Google Sheets automatically?

Yes. You can export to Google Sheets and schedule reports via email or to Sheets.

Do both apps support multi-store and multi-currency?

Yes—both list multi-store and multi-currency support among their features.

Will both teams help me build custom reports?

Yes—both provide a complimentary custom report service to help you get the exact outputs you need.

Which is more affordable to start?

Report Pundit typically starts lower thanks to its free plan and $9 Basic tier and goes upt0 $60; Better Reports starts at $19.90 and goes upto $300. Verify current pricing on the App Store before deciding.

Build and automate your Shopify Reporting

Unlock the full potential of your Shopify store with Report Pundit. Gain access to over 2000 data fields, automate reports, and make data-backed decisions to grow your business.