Sales by Fulfillment Location Report for Shopify
Data reported to analyze sales based on order fulfillment locations for any specified date range, including product quantity sold and corresponding sales value.
5 from 1,800+ merchants
2,000+ data fields
Trusted by 40,000+ Shopify stores
Updated June 2026
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Why this report matters
When you fulfill from more than one place — two warehouses, several stores, a 3PL — the location that ships an order isn’t the same as where the customer is or where they pay. The fulfillment side is its own operational picture, and it drives inventory and staffing.
Shopify’s native sales reports center on billing and channel, not a clean per-fulfillment-location sales cut you can schedule. So the team carrying the shipping load can’t easily see how much of it they’re carrying.
Grouping sales by fulfillment location shows where demand actually lands and ships. That’s the input for balancing stock across sites, staffing the busy warehouse, and deciding whether a new fulfillment point near a demand cluster would cut both cost and delivery time.
What’s included
Location
Fulfillment location
The location an order (or line) was fulfilled from — warehouse, store, or 3PL.
Heads up: An order can split across locations; decide whether to count it once or per fulfilling location before comparing totals.
Location type
Whether the location is a warehouse, retail store, or third-party site.
Volume & revenue
Orders & units
Orders and items fulfilled from each location.
Net sales
Revenue attributed to each fulfillment location.
Formula: Net sales = Gross − Discounts − Returns
% of fulfilled sales
Each location’s share of the fulfillment load.
Formula: Location share = Location net sales ÷ Total net sales × 100
Operational
Units per order
Average pick size at the location, a workload proxy.
Formula: Units per order = Units ÷ Orders
Split-shipment indicator
Whether orders fulfilled here were split across multiple locations.
Heads up: A high split rate raises shipping cost and delivery time — a candidate for stock-balancing.
Who uses this report
Inventory planner
Ops / warehouse manager
Owner
Finance / ops
How to read the report
- Separate fulfillment from billing. This is where orders ship from, not where customers are — the operational twin of the billing-location view.
- Decide how splits count. Orders split across sites can double-count; pick a rule (once vs per location) and hold it.
- Read units per order as workload. Two locations with equal sales but different pick sizes have very different labor needs.
- Hunt split shipments. A high split rate is a stock-placement problem that quietly raises cost and slows delivery.
How to build the report in Report Pundit
- Open Report Pundit in your Shopify admin and choose Create Report (or the pre-built “Sales by Fulfillment Location” template).
- Set the data source to Sales / Orders with fulfillment detail.
- Group by Fulfillment location.
- Add columns: Location type, Orders, Units, Net sales.
- Add calculated Location-share and Units-per-order columns.
- Add a split-shipment indicator where you track multi-location fulfillment.
- Decide how split orders are counted, set the date range, and run.
- Confirm totals reconcile to overall net sales, then Save.
- Schedule a weekly send to ops and planning, or export to Google Sheets.
Sample report
Customization & filters
- Count split orders once or per fulfilling location.
- Filter to a single location or location type.
- Add a prior-period comparison to track load shifts.
- Pair with inventory reports to balance stock.
- Add a shipping-cost column where a carrier feed is connected.
Automate & export
- Schedules — hourly, daily, weekly, monthly, or custom cron
- Delivery formats — Excel, CSV, PDF, or push to Google Sheets in real time
- Group by month or week — trends instead of a static snapshot
- Destinations — email (multiple recipients), Google Sheets, Google Drive, FTP/SFTP, Looker Studio, BigQuery
- Conditional alerts — get notified only if a channel's net sales drop more than X% week-over-week
Report Pundit vs Shopify's native Sales by Channel report
Frequently Asked Questions
Billing location is where the customer pays; fulfillment location is where the order ships from. This report is the operational view — inventory, staffing, and shipping cost all follow the fulfilling location.
An order can be fulfilled from more than one site. You decide whether to count it once or once per fulfilling location — just keep the rule consistent so comparisons hold.
Yes. Compare where fulfilled sales concentrate against where customers are (billing location) to site a new fulfillment point that cuts shipping cost and delivery time.
Benefits
Optimize Inventory Allocation
Identify Profitable Fulfillment Centers
Track products by Fulfilment Location
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