What Is the Shopify Sales by Order Tag Group Report?
Most order-tag reporting splits an order's revenue across every tag it carries. This report does the opposite. It reads all the tags on an order as a single combined label, then groups sales by that whole combination. An order tagged both "VIP" and "Gift" becomes its own "VIP + Gift" group, kept separate from orders tagged "VIP" alone.
That grouping choice is the point of the report. Because each unique tag combination gets one row, revenue is counted once per order instead of repeated for every tag. You see how specific tag combinations perform, from order volume through gross sales, discounts, returns, and the final total, without a single order inflating several rows at once.
Use this report when your tags describe order context, such as fulfillment handling, gift status, campaign source, customer type, or automation labels, and you want to measure those contexts as they actually occur together on real orders. If you instead need each individual tag scored on its own, the Sales Attributed to Each Order Tag report is the better fit.
Which Fields Are Included in the Shopify Sales by Order Tag Group Report?
These fields let you evaluate how each tag combination performs financially and how much volume sits behind it.
You can customize the pre-made report by adding, removing, or reordering columns so it matches the way you review order tags in your store.
Important Insights You Can Find in This Report
Do stacked tag combinations perform better or worse than single tags?
Compare a combination group against the single-tag groups that make it up. If orders tagged both a promotion label and a gift label show higher net sales per order than either tag alone, the combination is worth encouraging. If the combination drags net sales down, the layered context may be attracting discount-heavy or return-prone orders. This is a read you cannot get from a per-tag report, because there the combination is split apart before you ever see it.
Which tag group loses the most between gross and net sales?
Look at the gap between Gross Sales and Net Sales for each combination. A group with strong gross sales but a wide drop to net is absorbing heavy discounts, returns, or both. When that pattern sits on a specific combination, such as a clearance or promo tag paired with another label, it tells you where margin is leaking by order context rather than by product.
Is a tag group winning on volume or on order value?
Set Order Count next to Total Sales for each group. A combination with many orders but low total sales points to a high-frequency, low-value context. A combination with few orders but high total sales points to a smaller set of valuable orders worth protecting or expanding. This separates busy tag contexts from profitable ones.
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The quiet risk in a group report is fragmentation. Because rows are keyed on the entire tag combination, any inconsistency in how tags get applied splits what should be one group into several near-duplicate ones. Automations that add tags in a different order, a manual tag with a typo, or a workflow that appends an extra status tag can all scatter the same real context across multiple rows, each showing weaker numbers than the true total. If a combination you expected to be significant looks thin, check whether its sales are hiding in similar-looking groups nearby. Cleaning up tag application, or filtering to the tags you care about, usually pulls that performance back into one honest line.
How Can You Automate the Shopify Sales by Order Tag Group Report?
Open Report Pundit and select the pre-made Sales by Order Tag Group report. The columns are already set, so you can save it as is or adjust the fields and date range first. Once saved, schedule it to send automatically on a daily, weekly, or monthly cadence so you never rebuild it by hand. Reports can be delivered by email to yourself or your team, pushed to Google Sheets or Google Drive, or exported as Excel, CSV, or PDF for sharing and deeper analysis.
Frequently Asked Questions
What does "order tag group" mean in this report?
It means the report groups sales by the full set of tags on an order treated as one combined unit. Every order that carries the same combination of tags appears in the same row, rather than being split across each tag individually.
How is this different from the Shopify Sales Attributed to Each Order Tag report?
This report keeps each order's revenue in a single group based on its whole tag combination, so totals are counted once. Sales Attributed to Each Order Tag credits an order's sales to every tag it carries, so an order with three tags contributes to three separate tag rows. Use this report for combination-level analysis and that one for per-tag attribution.
What does Net Sales show for each tag group?
Net Sales is Gross Sales minus Discount minus Returns for all orders in that combination. It shows the group's sales after markdowns and returned items, before shipping, tax, and duties are added into Total Sales.
Can I filter the report to a specific tag or tag combination?
Yes. You can apply a filter to focus on the tags or combinations you care about, which is also the fastest way to consolidate performance when similar tag groups are fragmenting your view.
Can I schedule and export this report?
Yes. You can save the report and schedule automatic delivery daily, weekly, or monthly by email, or send it to Google Sheets or Google Drive. It can also be exported as Excel, CSV, or PDF.