A Side-by-Side Comparison for Shopify Merchants
A straight, fact-checked comparison of two leading Shopify reporting apps on price, custom reports, integrations, support, and reviews. All figures are drawn from the live Shopify App Store listings and official sites (August 2026).
Quick verdict
Report Pundit and Mipler are both highly rated Shopify reporting apps launched within days of each other in August 2019. Both carry a 5.0 App Store rating and offer custom reports, scheduling, multi-store consolidation, and exports to Google Sheets. Where they separate is value and depth. Report Pundit gives unlimited custom reports on its $9 plan, ships 150+ pre-built templates, connects 30+ third-party apps, and is backed by the larger install base of 40,000+ stores and 1,860+ reviews, with a complimentary report-building service. For the majority of Shopify merchants, it is the more complete and better-value choice.
Report Pundit vs Mipler: Features and Pricing
Why Merchants Choose Report Pundit
Unlimited custom reports from $9
Pricing is where the gap really shows. Report Pundit begins at $9/month and scales gently with your Shopify plan, while Mipler opens at $19.99 and reaches $199.99 on its top tier. Even Report Pundit's fully-loaded Essential Plus plan, which folds in 30+ third-party integrations, lands at $60/month for a Plus-level store, about a third of what Mipler charges for comparable reporting.
The widest template library: 150+ reports
Start instantly from 150+ pre-built reports spanning sales, tax, inventory, payout, profit, fulfillment, customer, Markets, and POS. That's roughly 50% more ready-made templates than Mipler's 100+. Less setup, faster insights.
30+ integrations that connect your whole stack
Report Pundit brings in 30+ integrations across payments, shipping, ads, and social, then matches orders to each source so nothing about your store's performance stays hidden. Mipler's integration story centers primarily on Google Sheets and AI tools rather than a broad third-party app ecosystem.
Support that builds the report for you
Report Pundit offers 24/5 live human support with a sub-5-minute average response, plus a complimentary custom-report-building service staffed by real people, not bots. This hands-on help is the single most praised feature across its 1,860+ reviews, and it means you're never stuck building a complex report alone.
Deeper Shopify data access
Report Pundit reads metafields, tags, and line-item properties that Shopify's native reports don't surface, letting you add any of them as selectable fields directly in your reports. You can also build calculated columns, custom metrics, and custom API fields, so you can shape the data around exactly the analysis you need.
Twice the trial to decide
A full 14-day free trial, double Mipler's 7 days, plus a free plan for stores under 1,000 lifetime orders. More room to prove the value before you commit.
Strengths and Trade-Offs
Report Pundit: Where it leads
- Lowest entry price with unlimited custom reports ($9/mo)
- 150+ pre-built templates, the widest library
- 30+ third-party integrations across payments, shipping, ads, and social
- Reads metafields, tags, and line-item properties Shopify hides
- Complimentary custom report building by real humans
- 24/5 support with sub-5-minute average response
- 14-day trial plus a free plan under 1,000 orders
- Wide delivery: Excel, CSV, PDF, Slack, and Google Sheets
Report Pundit: Honest trade-offs
- Native AI analytics and a Built for Shopify experience are currently in development
Mipler: Where it's strong
- Native AI analytics powered by Claude, plus an MCP integration
- “Built for Shopify” certified listing
- Clean drag-and-drop report builder and dashboards
Mipler: Where it falls short
- Custom reports capped at 10 on the $19.99 Basic plan
- Higher entry price, more than double Report Pundit's $9
- Fewer templates (100+) and a shorter 7-day trial
Tier-by-Tier Pricing, Starting at the Entry Plan
Both apps price their plans by the Shopify plan your store is on. Compared level for level, Report Pundit costs a fraction of Mipler at every tier, while still including unlimited custom reports from the entry plan.
Which Should You Choose?
Choose Report Pundit if…
You want the lowest cost of entry with unlimited custom reports, the widest template library, deep third-party integrations, and the largest review base, backed by hands-on report-building support that does the work for you. For most Shopify merchants, it's the more complete and better-value choice.
Consider Mipler if…
Native AI-generated insights are your single most important requirement, you value its “Built for Shopify” certification, and a 10-report cap on the entry plan isn't a constraint for your store.