What Is the Shopify Sales by Product Tag Group Report?
The Shopify Sales by Product Tag Group report groups your Shopify sales by the full combination of tags attached to purchased products, not by each tag on its own. If a product carries the tags summer, sale, and cotton, this report treats that exact grouping as one row and reports its combined performance.
That is the key distinction from the Sales Attributed to Each Product Tag report. The per-tag report credits revenue to every individual tag separately, so one product can contribute to several tag rows. This report keeps the tag set intact and measures the combination as a single segment.
Merchants use it when tags are applied in deliberate sets, such as a seasonal campaign that always pairs a collection tag with a promotion tag. It shows how those grouped products actually sold across order count and the full run from gross sales down to net and total sales, so you can compare tag groups instead of guessing from single labels.
Which Fields Are Included in the Shopify Sales by Product Tag Group Report?
These fields let you evaluate how each tag combination performs financially and how much of its headline revenue survives after discounts and returns.
You can customize the pre-made report by adding, removing, or rearranging columns so the view matches how your store reads tag performance.
Important Insights You Can Find in This Report
Which tag combinations look strong in gross sales but shrink in net sales?
Compare Gross Sales against Net Sales for each tag group and watch the Discount and Returns columns. A combination that ranks high on gross but drops sharply on net is leaning on markdowns or absorbing heavy returns. That tells you whether a tag group is genuinely profitable or just moving volume, and whether the discount level tied to that grouping is worth repeating.
Are high-order-count tag groups actually pulling their weight in revenue?
Read Order Count next to Total Sales for each group. A combination with many orders but modest total sales points to low-value or heavily discounted items being bought in bulk, common with clearance or bundle tag sets. A group with few orders but high total sales signals higher-value purchases. This shapes whether you promote a group for reach or for margin.
Where are returns concentrated across your tag groups?
Look at Returns relative to Gross Sales for each combination rather than as a single store-wide figure. If one tag group returns a disproportionate share, the products in that exact grouping may have fit, quality, or expectation issues that a per-tag view would spread out and hide. That gives you a focused list to investigate before the group's next campaign.
THE ANALYST'S READ: The Signal Most Merchants Miss
Because this report groups by the full tag combination, one product family can split across several near-identical rows. Products tagged summer, sale land in a different group from those tagged summer, sale, cotton, so a strong campaign can look weak with its sales fragmented. If you see several rows with overlapping tags and individually unremarkable totals, it may point to inconsistent tagging rather than weak demand. Compare those rows against the Sales Attributed to Each Product Tag report, where each tag is credited on its own. A large gap between the two views usually means the tag sets need tightening before the numbers can be trusted.
How Can You Automate the Shopify Sales by Product Tag Group Report?
Open the pre-made Sales by Product Tag Group report in Report Pundit and press Save, since the columns are already set. Set a date range and add a filter if you want to focus on one tag group. You can then schedule it to send automatically on a daily, weekly, or monthly basis, and export it as Excel, CSV, or PDF or push it to Google Sheets or Google Drive. The same schedule can deliver it straight to your team, VA, or accountant so it never has to be rebuilt by hand.
Frequently Asked Questions
What is the difference between Sales by Product Tag Group and Sales Attributed to Each Product Tag?
This report groups sales by the full tag combination on a product, so a product's entire tag set is measured as one segment. The Sales Attributed to Each Product Tag report credits revenue to each individual tag separately, meaning a single product can appear under several tag rows. Use this one to compare deliberate tag sets, and the other to see how any single tag performs on its own.
What does the Product_Tags field represent?
Product_Tags is the grouping dimension for this report. It holds the complete combination of tags attached to the purchased products, and every row is built around one unique combination. Product Tags, by contrast, refers to the individual tag values that make up those combinations.
Why do some products appear under a combined tag string instead of a single tag?
Because the report groups by the exact tag set rather than by each tag. If a product carries three tags, its sales are reported against that three-tag combination, not divided across the three tags individually. This keeps intentional tag groupings together but means inconsistent tagging can spread one product family across multiple rows.
Can I filter the report to one tag group or a specific date range?
Yes. Set any date range for the period you want to review, and apply a filter to focus on a single tag combination or a subset of the data. You can also add or remove columns so the report shows only the fields you track.
Can I schedule this report to send automatically?
Yes. After saving the report, set it to email on a daily, weekly, or monthly schedule, and it can be delivered to yourself or your team automatically. It can also be exported to Excel, CSV, or PDF, or sent to Google Sheets or Google Drive.