Sales by Product Variant (existing SKUs) Report for Shopify
Detailed breakdown of your store’s sales performance for currently available products. This report provides insights into net sales and net quantity sold, helping you better understand how each product contributes to your store’s overall revenue.
5 from 1,800+ merchants
2,000+ data fields
Trusted by 40,000+ Shopify stores
Updated June 2026
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Why the Sales by Channel Report matters
Most Shopify stores sell on three or more channels. The average merchant on Shopify Plus runs Online Store, POS, at least one social channel, and one marketplace. Yet Shopify's native "Sales by channel" report stops at gross numbers. It doesn't break POS out by location, doesn't show net margin per channel, doesn't filter by product tag or collection, and doesn't let you compare channels against a previous period in the same view.
That gap matters because channel decisions are budget decisions. If POS in your flagship store is producing $80 in net sales per order while Facebook Shop is producing $22 with a 31% return rate, you don't just want to know it — you want to know it weekly, by SKU, in a Google Sheet your CFO already has open.
The Sales by Channel Report in Report Pundit gives you a unified view across every channel, with every metric Shopify exposes (and several it doesn't — channel-specific return rate, channel-specific AOV trend over time, net profit when COGS is set). It's the single report most multi-channel Shopify merchants check first thing every Monday morning.
What's included in the report
Sales Channel
The channel name as Shopify records it. Examples: online_store, pos, facebook, instagram, tiktok_shop, amazon, shop, buy_button, draft_order, or the name of a third-party app. Un-named apps appear as Other.
AOV · Items per order · Channel return rate % · Period-over-period change % · Net profit (with COGS)
All available from the 2,000+ field library — add to any pre-built report in one click.
Who uses this report — 4 real-world scenarios
Multi-channel apparel and lifestyle brands
Shopify POS retailers preparing for Q4
DTC brands testing a new marketplace
Finance teams running monthly close
How to read the Sales by Channel Report
- Discount-to-Gross ratio per channel. If one channel's discount % is double the others, you're either training customers to wait for a sale on that channel or your channel-specific promo is mis-tuned.
- Returns-to-Gross ratio per channel. Discovery channels (paid social, TikTok) almost always run higher. If they're 3× your other channels, look at fit guidance, photography, or product/audience match.
- AOV gap. POS and Online Store AOV usually diverge by 20–40%. A surprise convergence often means your in-store team isn't upselling — or your online experience is.
- The "Other" row. If Other is more than 5% of orders, you have unnamed third-party apps creating sales. Worth tracking down.
Report Pundit vs Shopify's native Sales by Channel report
Product Title
Name of unsold product.
Vendor
The supplier of the specific product.
Product Type
Type of product you are selling; for example, pants, shirts, or shoes.
Net Quantity
Equates to number of sold items – number of returned items
Gross Sales
Gross sales amount of a region. Calculated as Product Price x Ordered Quantity.
Discount
Any discounts applied to the product or the order.
Returns
The value of any returned items.
Net Sales
Equates to gross sales - discounts - returns.
Taxes
Total taxes collected at each billing location. Includes Shopify-specific ones like shipping taxes.
Benefits
Track SKU performance
Holistic SKU View
Current Product Insights
Related Reports
Sales by Existing Product
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All Products Report
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A product report organized by custom product types or categories, providing insights into the current quantity available for each variant in the store.
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Use it to uncover popular product pairs, track their purchase frequency, and gain valuable insights. This data is perfect for fine-tuning your product lineup, understanding customer behavior, and identifying cross-selling/upselling opportunities.
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Product Return Rate
This report lists the return rates of your products along with related data. Analyze it to find out the reason(s) behind a product’s return rate, identify an acceptable rate, evaluate vendors and more. Use the insights to improve customer satisfaction, efficiency, and profitability.
Build and automate your Shopify Reporting
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