How to Track Shopify Sales by Product Tags and Why It Matters

While running the Shopify store, you might have seen the “Tags” section many times on products, orders, or customers. But to be honest, most of us either use too many tags or don’t use them at all, which results in a bunch of tags that create a mess instead of helping you to keep your store organized.

But here, Tags aren’t just labels. It is something that can grow your sales if you know how to use it effectively. 

How Product Tags Can Help Your Store 

The Product tags help you organize your store and improve the shopping experience. They let your customers filter items by size, color, material, collection, season, and more. But they also do something most store owners don’t even think about: they give insights.

Such small details can help you improve:

• Inventory decisions (restock what sells)
• Marketing campaigns (promote what’s popular)
• Product recommendations (bundle or upsell similar items)

Shopify Tag-Based Reporting

Shopify has recently enhanced its reporting features by allowing tags (such as product, order, or customer tags) to be included in certain reports. This is a helpful step for store owners who want more flexibility in tracking and analyzing data. You can now add a tag field to reports, which makes it easier to filter or view performance by tags you've already been using in your store.

However, the functionality is still quite limited. The use of tags depends heavily on the type of report you're building, and you can’t always mix and match different metrics with those tags. For example, you might want to see order tags alongside revenue, customer lifetime value, or shipping status, but Shopify’s native report doesn’t allow for that kind of customization.

Make Reporting Simple with Report Pundit

With our app, you can easily create and view detailed reports that show: 

• Sales by product tag
• Orders by order tag
• Customer activity by customer tag
• Revenue by collection, vendor, and more

With over 120 pre-built report templates to help you save time. You can also build custom reports based on your business goals, perfect for you if you want deeper insights without diving into spreadsheets.

And yes, you can schedule reports to run daily, weekly, or monthly. So whether it’s morning sales data or monthly performance by tag, it’s all in your inbox.

How Does the Shopify Product Tag Report Work?

The Product Tag Report is an easy-to-use tool that provides valuable insights into your product catalog. Once you start using it, it will automatically scan your entire product list and fetch every tag you've applied. This makes it pretty useful for organizing and optimizing your inventories.

For example, you can put a tag on products from the same manufacturer. Then you can compare how well similar products from different suppliers are selling.

It’s a simple and flexible way to stay on top of your store’s performance and get clear insights without the hassle.

You can create and run reports based on the date range tagged to your orders, such as a delivery date. This means:

• Flexible Date Selection: You're not limited to just the order date, and you can also use custom tag dates.
  
  
• Performance Tracking: Easily track performance based on meaningful dates linked to your operations.
  
  
• Operational Planning: Ideal for planning or reviewing specific time-based events like deliveries.
  
  
• Campaign Review: Analyze your store performance over campaign periods with time frames.

Such reporting helps improve your marketing tactics, as you can go through the Shopify sales Report to analyze patterns around certain delivery dates and customize your needs accordingly.

Conclusion

Use your Shopify tags in a way that gives helpful clues about what your customers like, when they shop, and how you can sell smarter. You can work better with tags to their full use.

Whether you need a detailed report by product tag or want to understand your sales based on order or customer tags, it’s all easy to do.