Channel Performance
Compare marketing channels and understand which ones drive stronger results.

Channel Performance helps you compare how different marketing channels perform across traffic and conversion metrics. It is useful when you want a clearer channel-level view inside Shopify reporting.
Use this report when you need to understand which channels are driving stronger results and where to focus your marketing effort.
What this report shows
- Channel-level metrics
- Traffic performance by channel
- Conversion performance by channel
- Export-ready channel reporting
Why merchants use this report
Merchants use this report to compare channel performance and make better decisions around marketing strategy and budget allocation. It helps with channel analysis, performance review, and growth planning.
How to create this report
- Open Report Pundit
- Go to the Report Library
- Search for Channel Performance
- Open the report
- Export or schedule it as needed
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