Attribution Metrics
Track where conversions come from and understand how different sources contribute to sales.
Attribution Metrics helps you understand where your conversions come from and how different traffic sources contribute to sales. It is useful when you want a clearer view of attribution performance inside Shopify reporting.
Use this report when you need to analyze source-level contribution and make better decisions around marketing spend and channel strategy.
What this report shows
- Attribution-related metrics
- Traffic source contribution
- Conversion-related performance
- Export-ready attribution reporting
Why merchants use this report
Merchants use this report to understand which sources influence conversions and revenue more clearly. It helps with attribution analysis, budget planning, and performance review across marketing channels.
How to create this report
- Open Report Pundit
- Go to the Report Library
- Search for Attribution Metrics
- Open the report
- Export or schedule it as needed
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