Shopify Sales by Channel Report

Selling your products across multiple channels is one of the biggest opportunities and biggest challenges of running a Shopify store. Whether it’s your Online Store, POS system, mobile app, or third-party marketplaces, each channel comes with unique sales patterns, customer behavior, and operational costs.

But here’s the problem: it’s hard to know which channels are truly delivering for your business. You might be offering free shipping for online orders or special discounts on your mobile app, but without clear reporting, you’re left guessing whether those efforts are actually paying off.

That’s where the Shopify Sales by Channel Report comes in. It’s your ticket to finally seeing your store’s performance channel by channel.

Why Tracking Sales by Channel Matters

Imagine running a busy Shopify store and trying to figure out where your money is really coming from. You’d want to know:

• Which channels drive the most sales and profits
  
  
• Whether online or POS sales are growing faster
  
  
• How discounts and refunds affect different channels
  
  
• The tax and shipping costs tied to each sales avenue
  
  

Without this data, it’s nearly impossible to allocate marketing budgets effectively, manage inventory smartly, or plan promotions that actually boost your bottom line.

Challenges with Shopify’s Default Reports

While Shopify provides basic reporting on sales channels, many merchants quickly hit a wall. Common frustrations include:

• No easy way to group sales by channel and see totals for tax and transaction details
  
  
• Difficulty filtering reports by fulfillment data like order status and dates
• Lack of combined views showing sales by product across both Online and POS channels
  
  
• No unified report aggregating cash and credit card sales, fees, and deposits for monthly overviews
  
  

These gaps make it hard to answer simple but critical questions, like:

“How much revenue did my mobile app generate compared to my physical store last month?”

Or:

“Which channel has the highest transaction fees eating into my margins?”

How the Shopify Sales by Channel Report Works

A custom Sales by Channel Report fills in these gaps. Instead of static reports, tools like Report Pundit let you customize and analyze your data the way you want. You’ll gain visibility into:

• Gross sales per channel
  
  
• Discounts given specifically for certain sales avenues (e.g. mobile-exclusive offers)
  
  
• Refunds tied to each channel
  
  
• Net sales calculated as Gross Sales minus Discounts and Refunds
  
  
• Taxes and shipping costs linked to each channel
  
  
• Total sales, including all fees and adjustments
  
  

For example, you might want to compare online sales vs. POS sales over the last quarter, seeing not just revenue but also how many refunds came from each channel or how discounts impacted net profits.

Customizing the Sales by Channel Report

One of the biggest advantages of custom reporting is flexibility. You can:

• Add standard data fields
  
  
• Fetch custom fields from your store’s data
  
  
• Group totals for cash and credit card transactions into unified figures
  
  
• Build reports to show totals for POS and online channels in the same view
  
  

Instead of wrestling with multiple spreadsheets, you get a clear, consolidated picture of how every channel performs.

This report is also invaluable if you’re trying to track fulfillment details, like order status or fulfillment dates, filtered by sales channel something Shopify’s native reports simply can’t do out of the box.

Key Data Fields in the Report

A comprehensive Sales by Channel Report often includes:

• Sales Channel: Where the customer placed their order; POS, Web, Mobile, etc.
  
  
• Orders: Number of orders per channel over a specific timeframe
  
  
• Gross Sales: Total revenue before discounts and refunds
  
  
• Discounts: Channel-specific promotions used to entice customers
  
  
• Refunds: Value of returns issued per channel
  
  
• Net Sales: The real revenue after discounts and refunds
  
  
• Taxes and Shipping: Costs tied to each channel’s transactions
  
  
• Total Sales: Final figures including all adjustments

Case Study

A Apparel store owner wanted a report similar to their daily sales reports with fees, but aggregated into monthly totals per sales channel. They needed it to combine both cash and credit card sales, and include total taxes, total transactions, transaction fees, and total deposits. Additionally, they required the report to show totals by channel grouped together, for example, POS totals and online totals in a single report view. Report Pundit’s support team successfully created a custom report that met all these requirements, providing a clear, consolidated monthly view of the merchant’s sales and fees across channels.”

Highlights:

• Built a custom monthly sales report broken down by sales channel
  
  
• Combined cash and credit card totals into unified figures
  
  
• Included detailed metrics: taxes, transactions, fees, and deposits
  
  
• Grouped POS and online sales in one report for easy comparison
  
  

This case perfectly illustrates how custom channel reports turn scattered data into powerful business insights.