Shopify Sales by Billing Location Report

 The Shopify Sales by Billing Location report groups your orders by the billing address on each transaction, showing revenue, taxes, refunds, and order counts by billing country and billing province. It's the native Shopify report most merchants reach for when they want to understand where their customers are located from a payment and customer geography perspective. It's not the same as a report grouped by shipping address or tax region, which answer different business questions.

Billing Location vs. Shipping Location: Which Report Do You Need?

This is the most important distinction to understand before building or exporting any regional report. Many merchants use the two interchangeably and end up with data that doesn't match their actual question.

A customer who lives in Ontario and has their card registered to a home address in Ontario, but ships an order to a business address in British Columbia, will show up in Ontario in the billing location report and in British Columbia in the shipping report. Same order. Different reports. Both accurate.

The shipping location report tracks where the product is physically going. That makes it the right tool for fulfillment planning, delivery cost analysis, and understanding regional demand by destination. If most of your orders ship to a handful of provinces or states, the shipping report will surface that concentration in a way the billing report won't.

If you're doing customer geography analysis, financial reconciliation, or reviewing where your buyers are associated from a billing perspective, the billing location report is the right tool.

Where to Find the Billing Location Report in Shopify

The quickest path is: Analytics > Reports > Sales > Total Sales by Billing Location. This gives you the prebuilt report with billing country and region out of the box.

You can also build it from scratch using Shopify's report explorer. Go to Analytics > Reports, then select New exploration. From there, choose your metrics (such as net sales, order count, or gross sales) and set the dimension to Billing region or Billing country. This lets you customise the fields you see and save the view for future use.

Data Fields in the Sales by Billing Location Report

The standard fields in this report are:

•  Billing Country: Name of the country in the order's billing address

•  Billing Province: Name of the province in the order's billing address

•  Order Count: No. of orders placed in a specific state/country during a time

•  Gross Sales: Gross sales amount of a region. Calculated as Product Price x Ordered Quantity

•  Discounts: Discounts on orders by location

•  Refunds: Refunds are issued for orders by location

•  Net Sales: A billing location's net sales amount during the selected time range

•  Taxes: Total taxes collected at each billing location. Includes Shopify-specific ones like shipping taxes

•  Shipping: Amount collected to ship products from a location

•  Total Sales: Total revenue by location. Includes taxes, shipping, discounts and refunds

Why Use the Sales by Billing Location Report?

Billing location is most useful when the question is about your customer base, not about logistics.

Financial reconciliation: Billing region aligns more closely with payment processing records than shipping region does. When reconciling sales data against payment gateway reports or accounting records, billing location is often the cleaner reference point.

Beyond the basics, here is what the report helps you understand

• Local Preferences: Buying habits differ by region, and tailoring your product offerings to match local demand can boost sales. With this report, you can identify regional bestsellers and focus on meeting specific market needs.

• High-sales Periods by State or Country: This helps in understanding when sales increase or decrease in each location, ensuring you have the right inventory at the right time. You can filter by date range, product category, discount code usage, payment methods, and more.

• Domestic and International Awareness: The Sales by Billing Location report is what you need to boost your business awareness across domestic and international borders.

Common Questions About the Billing Location Report

Why doesn't my billing location data match my tax report?

They use different location logic. The billing location report uses the billing address. Shopify's tax reports use the destination address (shipping first, billing as fallback, then POS). For the same order, these can point to different regions, which is why the totals don't always match. Use the Finance > Taxes report or the United States Sales Tax report for tax review.

Can Report Pundit show billing location data across multiple Shopify stores?

Yes. Report Pundit supports multi-store reporting. You can connect multiple stores and pull billing location data across all of them into a single combined view, with no manual data stitching or spreadsheet work.