Find answers to your Shopify reporting questions
Questions from Shopify merchants. Answers verified by Report Pundit across sales, orders, inventory, customers, profit, exports, and reporting automation.
Reporting answers
How can I calculate Shopify average order value correctly?
Average order value is generally sales revenue divided by the number of included orders, but the revenue definition and excluded order statuses must stay consistent.
How do I create a custom Shopify report with my own fields?
Start with the business question, add only the Shopify fields needed to answer it, then apply filters, grouping, sorting, and calculations.
How can I export Shopify data to Google Sheets automatically?
Create or save the required Shopify report, connect a Google Sheet destination, and schedule recurring updates so the report refreshes without manual CSV downloads.
How do I export Shopify refunds and returns?
Use refund and return records with order, line-item, quantity, reason, amount, tax, and refund-date fields so returned revenue can be analyzed separately from original sales.
How can I reconcile Shopify payouts with orders?
Use payout, transaction, order, fee, refund, and adjustment data together instead of trying to match the payout total directly to gross order sales.
How do I report Shopify sales by SKU?
Group Shopify line items by Variant SKU to compare quantity, gross sales, discounts, returns, and net sales for each SKU.
How can I calculate profit in Shopify reports?
Profit reporting requires revenue and cost data such as product cost, discounts, returns, shipping, transaction fees, advertising, and operating expenses.
How do I schedule Shopify reports automatically?
Automated reporting lets you generate and deliver recurring Shopify reports on a daily, weekly, monthly, or custom schedule.
How can I export Shopify inventory by location?
Report inventory by location when you need available, on-hand, committed, or other inventory quantities for each SKU at each location.
How do I find repeat customers in Shopify?
Use customer and order history to identify shoppers with more than one completed order and analyze repeat purchase behavior.
How can I create a Shopify sales report by product?
Group sales by product to compare revenue, quantity sold, discounts, returns, and net sales across your catalog.
How do I export Shopify orders with line items?
Export orders at line-item level when you need one row per product or variant instead of one row per order.
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