Shopify Product Combination Report

E-commerce has simplified our shopping habits, allowing us to find our favorite products quickly. Imagine taking that convenience as a seller for your Shopify store. By introducing product bundling, where customers can discover items that complement their main purchase, you're not just selling more; you're crafting an experience. This approach naturally looks after customer loyalty and enhances the joy of discovery. 

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Bundling the right products together is a proven strategy to increase sales and helps sell slow-moving products to maximize revenue. But how do you know which items customers are most likely to buy together?

     So here, you can use this report to:- 

• Improve customer shopping experience by offering related products
• Develop a data-driven product bundling strategy
• Increase your average order value and overall sales
• View unique combinations by product category instead of variant category.
• Identify the Shopify frequently bought together report

Know which product combinations pair well together

The Product Combination report is all about uncovering popular product pairs, tracking purchase frequency, and gaining insights based on them. This data is perfect for fine-tuning your product lineup, understanding customer behavior, and identifying cross-selling/upselling opportunities. 

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Suppose you offer the right combinations of products for sale with accurate data. Your customers will love the added convenience of buying more products with less effort. It’s a quick way to increase customer numbers and loyalty to your Shopify brand. You can use the filter function to view the primary and combined products, which the report lists separately, to help you identify the most frequently bought combination. 

How to Use the Product Combination Report 

This report analyzes customer buying patterns- instead of guessing, you get real-time data on product pairings, allowing you to create custom bundles and promotional offers that customers want.

The Product Combination Report helps you identify which products are commonly purchased together in a single order. By using these product pairings, your store can create strategic bundles of related items, making it easier for customers to find complementary products.

Understanding how customers naturally group their purchases allows you to refine product categorization and improve store organization. By placing complementary products in related collections or sections, businesses can make product discovery easier. Properly categorized products also enable you to create personalized recommendations, making it more likely that customers will find what they need. 

 Also, with a Product Combination Report, you can make store decisions to manage sales and create an optimized shopping experience for your consumers. 

Data Fields in the Product Combination Report

The standard fields in this report are:

·  Product Freq: Shows products that are purchased together. Ex: If ‘Towel’ and ‘Face Wash’ are bought together, the field shows ‘Towel, Face Wash’ 

‍Note: The report identifies products bought together by scanning all orders placed during a specified period.

·  ‍Count: Number of times the product combination was purchased

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Using insights from bundled purchase trends, you develop targeted promotions that encourage customers to buy complementary products. When customers see relevant add-ons or suggested bundles, they are more likely to increase their purchase size, ultimately boosting revenue per transaction. This approach helps stores maximize the value of each customer order. 

Conclusion

The Product Combination Report helps you see which items your customers frequently buy together. Instead of guessing, you can use data to create smart bundles, offer helpful suggestions, and organize your store better. This not only makes shopping easier for your customers but also helps increase your sales.