Shopify Product Combination Report

In e-commerce, convenience is key. Customers love discovering products that naturally complement their purchases. As a Shopify merchant, tapping into this behavior is crucial not just for higher sales but for crafting an exceptional shopping experience. Product bundling transforms routine shopping into a journey of discovery, enhancing loyalty and maximizing revenue.

Why Tracking Products Bought Together Matters

Bundling the right products is a proven way to increase sales and move slow-moving inventory. But how can you be sure which products your customers are most likely to purchase together?

That’s where the Shopify Product Combination Report comes into play. This report analyzes order data to uncover popular product pairings and insights into customer buying patterns. Instead of relying on guesswork, merchants gain real-time insights that drive smarter merchandising decisions and optimize Shopify products bought together strategies.

Benefits of Tracking Frequently Bought Together Products

Leveraging this report empowers you to:

• Improve customer shopping experiences by offering relevant, complementary products
  
  
• Develop data-driven bundling strategies tailored to actual buying behavior
  
  
• Increase average order value and overall sales through targeted cross-selling
  
  
• Organize your store more effectively by grouping related products
  
  
• Identify the most frequent products frequently purchased together on Shopify
  
  
• Understand unique product combinations across different categories
  
  
• Enhance upselling opportunities based on real purchase data
  
  

How to Analyze Frequently Bought Together Products

The Product Combination Report provides clarity into how customers group products within a single order. Instead of guessing, merchants get precise insights into real-world product pairings, enabling the creation of:

• Custom product bundles
  
  
• Personalized promotional offers
  
  
• Smarter product placement in collections or recommendations
  
  

For example, if the report reveals that customers regularly buy “Face Wash” alongside “Towels,” you could create a special bundle or place these products closer together in your store layout.

Understanding how customers naturally group their purchases also improves store organization and enables personalized recommendations—key strategies for increasing conversion rates and customer satisfaction.

Data Fields in the Product Combination Report

The standard fields in this report include:

• Product Freq: Displays products frequently bought together (e.g., “Towel, Face Wash”)
  
  Note: This data reflects all orders placed during the selected timeframe.
  
  
• Count: Shows how many times this product combination was purchased
  
  

These insights help you identify your store’s top product pairs, informing marketing strategies, store layout decisions, and promotional efforts.

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Advanced Use Cases and Custom Insights

Beyond the basics, many Shopify merchants seek deeper analysis from the Product Combination Report. Here are some real-world scenarios:

Case Study: Identifying Average Product Purchase Frequency

The Challenge:
An online store owner wanted to understand how frequently customers purchased specific products. For instance, knowing that a Product Ear phone is typically bought every 6.5 months, or bluetooth every 8 months, regardless of date ranges.

The Solution:
A custom Product Frequency Report was created, adding a new “Frequency” column to display the average time between purchases for each product.

Frequency = (Days between the first and last order date of the product) ÷ (Total number of orders for that product)

Example Calculation:

• Product: Ear Phones
  
  
• First Order Date: Jan 1, 2023
  
  
• Last Order Date: July 1, 2025
  
  
• Total Orders: 4
  
  
• Days Between: 912 days
  
  
• Frequency: 912 / 4 = 228 days (~7.5 months)
  
  

The Result:
The merchant pinpointed how often products were repurchased, helping plan marketing campaigns, reminders, and promotions. For consumables or subscription products, it provided insights into ideal reorder intervals.

Custom Report Requirements from Merchants:

Many Shopify store owners want to:

• See the list of top selling products with their top four most frequently bought-together items
  
  
• Generate sales-level reports grouped by customer to identify top product preferences
  
  
• Rank the frequency of products grouped together from most to least frequent
  
  
• Determine how much of a product is sold in combination versus individually, with full sales details
  
  

Using the Product Combination Report makes it possible to address these needs.

How Product Combination Reports Help Businesses

1. Identify Products Bought Together

By analyzing frequently paired products, merchants can spot patterns like complementary items customers naturally buy together. This data can drive bundle creation and Shopify products bought together promotions.

2. Optimize Store Layout and Collections

Insights from product combinations help refine store categorization. Placing related products in shared collections or recommending add-ons can improve discovery and increase basket size.

3. Maximize Upselling and Cross-Selling

Knowing which products are frequently bought together on Shopify allows you to design personalized recommendations and targeted upsells. Instead of generic suggestions, customers see highly relevant options, boosting both conversion rates and customer satisfaction.

Conclusion

The Shopify Product Combination Report is an invaluable tool for merchants looking to understand and leverage customer buying patterns. Instead of relying on assumptions, merchants gain concrete data on which products customers prefer together. This empowers you to create smart bundles, offer relevant upsells, and organize your store for maximum impact. The result? A smoother shopping journey for your customers and higher profits for your business.

Ready to take your store to the next level? Dive into your Shopify Products Bought Together data today, and transform insights into revenue-driving strategies.

Frequently Asked Questions (FAQs)

1. Can I see commonly ordered product combinations along with total sales?
Yes. The report can show frequently paired products and their cumulative sales to help identify best-selling combinations.

2. Can I rank product pairs by the percentage of total orders?
Absolutely. Reports can be customized to show how often two products appear together as a percentage of all orders.

3. Can I see what percentage of each product is bought in specific combinations?
Yes. You can analyze how much of a product’s total sales are due to it being purchased as part of a combination versus individually.