Shopify Never Sold Products Report

Use Shopify’s Never Sold Product Report to spot unsold products, refine listings, adjust pricing, and decide whether to discontinue items—all to boost profits and free up inventory space

Every Shopify store has a few hidden culprits—products that quietly sit on your shelves, never selling a single unit. They take up valuable inventory space, tie up cash flow, and hide in plain sight unless you’re looking for them.

That’s why the Shopify Never Sold Product Report is such a powerful report. It’s your key to finding unsold products and making decisions that help you protect profits and streamline your inventory.

Why Some Products Never Sell

You may launch new products with high hopes, only to watch them gather dust. There are countless reasons why certain items don’t sell:

• They’re priced too high for your market
  
  
• Product descriptions don’t connect with shoppers
  
  
• Seasonal items missed their sales window
  
  
• Customers simply don’t want them
  
  

Whatever the reason, unsold products quietly drain your resources if left unchecked. You’re paying for storage, opportunity costs, and potentially even marketing for items that don’t move.

What the Shopify Never Sold Product Report Does

Instead of guessing which items might be gathering dust, the Never Sold Product Report reveals the facts.

This report identifies products in your store that haven’t sold over a selected timeframe. Whether you want to analyze unsold items from the past month, quarter, or year, you’ll finally see the true picture of your inventory’s performance.

How the Shopify Never Sold Product Report Works

The report works by scanning your store’s sales data for the period you choose and listing any products with Total Units Sold = 0. It’s a simple but powerful way to expose hidden inventory issues.

Merchants can:

• Identify products that didn’t sell in their first year
  
  
• See which variants (like size or color) remain unsold
  
  
• Compare products over different timeframes to spot trends
  
  

For example, you could run the report for the past six months and instantly discover which items didn’t generate a single sale. That knowledge helps you make informed decisions about what to discount, bundle, improve, or discontinue.

Key Benefits of Using the Never Sold Product Report

Using the Shopify Never Sold Product Report helps merchants:

• Spot Unsold Products: Quickly see which products have had zero sales, so you can decide whether to keep, adjust, or discontinue them.
  
  
• Avoid Restocking Mistakes: Prevent wasted money and space by avoiding restocking items that just don’t move.
  
  
• Move Slow-Moving Stock: Use insights from the report to discount, bundle, or promote stagnant products to free up valuable inventory space.
  
  
• Understand Market Demand: Learn what your customers truly want—and what they don’t—to refine your marketing and product strategies.
  
  

Case Study

Consider one merchant’s experience:

“A store owner wanted to find products that didn’t sell in their first year. With Report Pundit, we built a custom report with a filter to show unsold products or those that sold within a year. This made it easy to manage slow-moving inventory.”

Highlights:

• Created a report to track first-year product sales
  
  
• Added a filter for sold vs. unsold products
  
  
• Helped improve inventory decisions
  
  

Data Fields in the Shopify Never Sold Product Report

A typical Never Sold Product Report includes fields like:

• Product Title: Name of the unsold product
  
  
• Variant Title: Name of the product variant (e.g. size, color)
  
  
• Stock Keeping Unit (SKU): Unique code to identify each product or variant
  
  
• Product Price: Listed price, which may differ by variant
  
  
• Total Unit Sold: Number of units sold during the chosen timeframe (usually zero in this report)
  
  

Note: The “Total Unit Sold” value starts at zero, but choosing a longer date range might reveal low sales that otherwise go unnoticed.

Make Data-Driven Decisions

Knowing which products have never sold doesn’t just help you cut losses—it helps you improve your entire business strategy. You might:

• Revise product descriptions and enhance product images to better connect with shopper
  
  
• Lower prices to test market response
  
  
• Run targeted promotions to spark interest
  
  
• Discontinue products entirely and redirect budget to winning items
  
  

Without this report, you’re left guessing about where your money is stuck. With it, you can finally manage your store with confidence.
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