Shopify Best Selling Products Report

Understanding which products truly drive your store’s revenue is essential for every Shopify merchant. With sales trends shifting rapidly across seasons, locations, and customer segments, relying on assumptions is risky. The Shopify Best Selling Products Report gives you the clarity you need to track your product performance in real time and take action with confidence.

Whether you're an experienced analyst or just starting, this report simplifies the process of ranking products by units sold and total sales value, so you can identify winners, improve inventory control, and boost profitability.

Why Use the Best Selling Products Report?

Shopify doesn’t provide a fully customizable “sales by product” report out of the box. That’s where the Best Selling Products Report in Report Pundit helps. It gives you an in-depth view of:

• Which products are selling the most
  
  
• How much revenue does each product generate?
  
  
• How do product trends change over time?
  
  
• What to reorder, promote, or phase out?
  
  

This report is critical for identifying sales drivers and underperformers, whether you're managing a few items or hundreds.

What Data Does the Report Include?

Here are the key fields typically included in a Best Selling Products Report:

• Product Title: The name of the product listed for sale
  
  
• Units Sold: Total quantity sold within a selected date range
  
  
• Total Sales: The total revenue generated from each product
  
  

 Default timeframe: 90 days – customizable to capture the most recent or seasonal performance.

You can also enhance this report with optional fields such as product images, tags, vendor names, and current inventory quantities.

Case Study: Tracking Brand Performance in the Cosmetics Industry

A cosmetic-based company manages multiple vendors and wants deeper visibility into how each brand performed over time. Their goal was to analyze monthly product sales by vendor and identify best sellers for promotional campaigns.

 Request:

• Total sales for a selected vendor
  
  
• Top 10 best-selling products for each brand (monthly)
  
  
• Month-over-month and year-over-year comparisons
  
  
• Easy filtering to switch between vendors
  

Solution:

We built a custom Vendor Performance Report that allowed them to:

• View sales trends per vendor instantly
  
  
• See the top 10 products by volume
  
  
• Automatically compare performance vs. the prior month and prior year
  

Outcome:

The cosmetics brand could now monitor brand-level trends at a glance, spot product demand shifts, and make more informed buying, inventory, and marketing decisions.

How to Use the Report Effectively

With the Best Selling Products Report, you can achieve several important goals. First, you can identify the top-selling products by knowing which SKUs bring in the most sales and revenue. This allows you to focus your marketing efforts and inventory planning on the products that matter most. Next, you can track sales trends over time by comparing performance across different date ranges, such as daily, weekly, or monthly. You can even automate report delivery to spot patterns early. 

In addition, you can also evaluate product line performance by comparing expectations with actual sales, which helps you decide whether to expand, retire, or reprice products. 

Also, it supports your inventory and marketing strategy by avoiding overstocking slow-moving products and doubling down on proven sellers through promotions or restocks. This report allows you to understand seasonal trends and customer preferences so you can plan campaigns and product launches. By using these insights, you can make better decisions that improve profitability.

Conclusion

In the world of Shopify, your product catalog is only as strong as the data guiding it. The Best-Selling Products Report provides the actionable visibility you need to drive growth. It helps you track product performance with precision, analyze trends across vendors and timeframes, and make proactive decisions.

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FAQs

1. Does this report show the best-selling products across all my stores combined?
Yes, it can consolidate sales from all your connected Shopify stores into a single, merged view.

2. Can I see product images in the Best Selling Product Report?
Absolutely. You can add an image column. While images don’t display inside the app, they are visible when you export the report to Excel.

3. Can I know the current inventory for my top 50 products?
Yes. Simply include the inventory quantity field to view the remaining stock for your top 50 best-selling items.