From Shopify to Google Sheets: Export your data for deeper analysis and reporting

Shopify gives you useful analytics to understand how your store is performing. You can track sales, customers, products, and marketing performance inside your Shopify dashboard. But as your business grows, you may realize that Shopify reports are not enough for detailed analysis, cost tracking, and customized reporting. 

You may need this data to share with investors, stakeholders, and company directors in a visual and presentable format, but Shopify reports are not always easy to share or reuse. Third-party tools that export data to Google Sheets allow merchants to add their own calculations, combine external data like ad spend or expenses, and build custom reports beyond what Shopify offers.

And this is where exporting Shopify data becomes more than a feature. And majorly it becomes a business advantage.

Shopify Analytics Are Great for Visualization, But Limited for Data Export

Shopify analytics are designed to help you see what is happening in your store. They are great for quick insights. They are not built for deep reporting workflows.

You can view charts and tables easily inside Shopify. But when you want to explore the data in more detail, combine reports, or build custom logic, you hit limits fast. You are mostly stuck with what Shopify shows you.

Limited flexibility when exporting raw data

Shopify lets you export CSV files, but they are often basic and not structured for detailed analysis. And you need to upload the data to Google Sheets and manually build the custom dashboard or make a trend visualization, which takes time and is handled by a single person, even though the data is sensitive.

Difficult to reuse Shopify data in Power BI or external tools

If your goal is to connect Shopify to Power BI or Looker Studio, native reporting won't be enough.

You will have to export CSV files and upload or paste the data into Google Sheets, and use that sheet to connect with external tools, which adds extra manual steps and ongoing effort.

• You need clean, structured data.
•  You need automation.
•  You need consistency.

Why Businesses Need Shopify Data in Google Sheets

Businesses need Shopify data in Google Sheets because Sheets can act as a central, flexible data hub. If you’re an accountant or bookkeeper and most of your operational and financial tracking is already maintained in Google Sheets, you’ll want new Shopify data to update there automatically. That way, you always have a single source of truth, your full historical data plus the latest numbers in one place, without manual copy-pasting or re-uploading files.

Better analysis and calculations: Once the data is in Sheets, you can build custom formulas, calculate profit and margins, compare time periods, analyze trends, and apply your own business logic.

Easy sharing and collaboration: You can share a link, control access, collaborate with accountants and finance teams, keep stakeholders in the loop, and update data without constantly resending files.

Common Ways Merchants Export Shopify Data Today

Many Shopify merchants already export data, but often depend on manual or technical methods that do not scale well.

Manually handling Shopify data may seem manageable at first, but it quickly turns into a time-consuming headache. Copy-pasting data or exporting CSV files often leads to errors, broken formatting, and repetitive work. Every update means downloading files, cleaning columns, and merging data again and again. Over time, this manual process drains productivity and makes it harder to trust the accuracy of your reports.

Pulling data using the Shopify API

Using the Shopify API can be a powerful way to pull data, but it’s usually built for technical teams. It takes developer time, ongoing maintenance, and solid technical know-how to set up and keep running. That’s why most merchants prefer an easier, automated option that doesn’t depend on custom code.

Why these methods do not scale as businesses grow

As your store grows, so does your data. You may need daily reporting, multi-store analysis, cost tracking, and real-time updates.

Manual workflows become harder to manage, more prone to mistakes, and less reliable for business decisions.

That is where automation becomes essential.

How Report Pundit Helps Export Shopify Data to Google Sheets

Report Pundit simplifies Shopify reporting by allowing you to send data directly into Google Sheets with minimal effort.

Export Shopify reports directly into Google Sheets

With Report Pundit, you can build Shopify reports and automatically sync them to Google Sheets, removing the need for manual downloads or copy pasting. You can choose to append new data to keep historical records or overwrite existing data to always reflect the latest numbers, depending on how you want to manage your reports.

You can export reports such as:

• Orders and sales reports
• Customer and retention reports
• Inventory and stock reports
• Marketing and attribution reports
• Financial and payout reports, and many more.

Your Google Sheets stay up to date without extra work.

Add custom calculated metrics 

Shopify does not always include advanced financial fields like advertising expenses or staff costs.

With Report Pundit, you can:

• Add custom cost fields
• Calculate profit and margins
• Track marketing spend
• Include operational expenses
• Build accurate profitability reports
• Combine Multi-dimension and metrics in one report

This helps you understand true business performance instead of just revenue.

Combine multiple store data into one single sheet

If you manage multiple Shopify stores, combining data manually can be challenging.

Report Pundit allows you to consolidate data across stores into a single Google Sheet so you can:

• Compare store performance
• Track overall revenue
• Monitor combined inventory
• Analyze multi-store operations

This is especially useful for growing brands and agencies.

Automate reporting to save time and reduce errors

Automation ensures your reports remain accurate and up to date. With Report Pundit, you can automate report delivery to Google Sheets, email, CSV, Excel, and more. This reduces manual work to keep your data consistent, and ensures your team always has access to the latest reports

That can literally:

• Reduce manual work
• Fewer reporting errors
• Faster decisions with up-to-date data
• More consistent, reliable reporting
• More time to focus on growing the store, not managing spreadsheets

Instead of managing spreadsheets, you can focus on improving your store.

Case Study: Shopify to Google Sheets export showing incorrect or outdated sales data

One of our customers wanted to export Shopify sales and inventory data to Google Sheets so their team could analyze trends over time and share live reports internally. Shopify reports and CSV exports showed correct data inside Shopify, but when the customer manually exported data to Google Sheets, the numbers often appeared outdated or inconsistent.

Because Shopify does not natively support automated and structured Google Sheets syncing, the customer relied on repeated CSV exports and scheduled updates. These exports sometimes overwrote previous data instead of appending new records, which created confusion about which sales belonged to which time period. As a result, the team had to manually cross-check Shopify reports to verify accuracy.

After switching to Report Pundit, we configured automated Google Sheets syncing with proper time range controls and append behavior. This ensured sales, inventory, and SKU-level data were updated continuously without overwriting historical records.

As a result, the customer received a reliable Shopify integration to Google Sheets where sales, inventory, and SKU-level data are updated automatically and match Shopify in real time. This allowed the team to build dependable dashboards, perform deeper analysis, reduce manual work, and make faster decisions using a fully automated reporting workflow.

Conclusion

Exporting Shopify data to Google Sheets gives merchants more flexibility in how they work with store data. Instead of depending on limited Shopify exports or manually handling CSV files, teams can use structured, regularly updated data that is easier to analyze, share, and connect with tools like Power BI or Looker Studio. This makes it easier to review sales, costs, margins, and long-term performance without rebuilding reports repeatedly.

With third-party apps, Shopify data can sync automatically to Google Sheets, making it possible to add custom fields such as COGS and ad spend, merge data from multiple stores, and build reports tailored to business needs. This reduces manual effort, lowers the risk of data mismatches, and allows teams to focus more on using data rather than cleaning or correcting it.

For some mid-sized / Larger Shopify businesses, Google Sheets becomes a dependable reporting layer that grows alongside increasing data volume, reporting complexity, and team requirements.

‍