Build Custom Shopify Reports to Track and Analyze Product Bundle Sales

Are You Struggling to Track Shopify Bundle Sales Accurately?

If you’re a Shopify merchant offering product bundles like a skincare set with a cleanser, toner, and moisturizer, that contributes nearly 30% of your seasonal sales. Sounds cool, right? But here's the issue- Shopify assigns a unique SKU to the bundle titles in a separate column. That means your reports only show the individual line items as well as bundle items (fields like Product Title, Variant SKU, Quantity).

This creates confusion when you're trying to find answers like:- 

• Which bundles are performing best?
• Should you restock more bundles or individual items?
• Are bundle discounts increasing sales?

The above problem gets trickier when you’re using third-party bundle apps or manually creating product combos. The result? Disorganized data, missed insights, and unreliable sales reports.

Let’s understand how you can get a clear, actionable comparison of bundle vs. non-bundle sales and what tools can help.

Compare Bundle Sales vs. Individual Product Sales in Shopify

Imagine you’re selling Product A and Product B individually and as a combo bundle (Product A + B) with a discount.

In Shopify’s backend, only the components (A and B) get tracked in the order. So, unless you’ve built your tracking system or are using any third-party apps, you can’t easily identify whether someone bought the items as a bundle or separately.

Why This is Important:

• You might want to push slow-moving products using bundles.
• You need to know what sells more, combos or individual units.
• It affects your restocking decisions and promotional strategies.
• Some merchants use bundles to clear out old inventory.

Even if Shopify doesn’t track the bundle as a single SKU, third-party apps can separate and analyze this data.

Track Discounts, Quantities, and Revenue from Shopify Bundles

If you're using Shopify’s first-party Bundles app, you're in luck. This app saves all relevant data, quantity, variants, and bundle contents through Shopify’s API.

Using this, it can:

• Show how many bundles were sold
• List the components and their quantities
• Track the revenue generated from bundles vs. individual products
• Compare performance across different date ranges or sales channels

For those using third-party bundle apps, tracking can be more complex. That’s because these apps often store bundle info in metafields or notes, making it harder for regular reports to fetch accurate results.

But don’t worry, we are here to support these cases too, with some configuration.

Customize Reports to View Bundle Performance Over Any Date Range

Shopify’s native dashboard offers a basic overview, but for deeper, customizable insights like how a specific bundle performed last quarter, whether your holiday promotion boosted bundle sales, or how the average order value (AOV) compares between bundles and individual items, you’ll need a more advanced tool.

With such tools, you can set custom date ranges, filter by product type or sales channel, and track bundle performance over time. On top of that, you can export reports in CSV, Excel, or PDF formats, and even schedule automatic deliveries via email or Google Drive. This level of flexibility makes it incredibly convenient for planning inventory, marketing campaigns, and timely restocks.

Tracking inventories of the Bundle Sales Product:

You sell Bundle 1:

• Product A (1 qty) + Product B (2 qty)
  
  

Inventory before sale:

• A = 10, B = 5
  After 1 bundle sold:
  
  
• A = 9 → 8, B = 3 → 1

But here’s the problem-  Shopify doesn’t show this clearly. It only tracks individual product deductions, with no visibility into how bundles affect inventory. But here it gives you a clear bundle sales breakdown and shows exactly how many units were sold and what’s left, item by item. It’s one report that does it all, without hassle.

Group and Display Bundle Sales for Better Report Clarity

Shopify uses a field called is-bundle (True or False) that helps distinguish bundled orders from non-bundled ones. This tiny feature can make a big difference in reporting clarity.

For example:

You can group all orders marked as bundle = True to see bundle performance.

Break it down further by component items, customer region, or even discount usage.

Easily visualize trends, without second-guessing whether it was a combo or an individual purchase.

Better visibility into your Shopify data means you can make more profitable decisions.

Frequently Asked Questions (FAQs)

Q1: Can I get a report that includes both individual items and the bundles they are a part of?

Yes! For example, if you sell ceramic kitchenware like mugs and plates, along with dinner sets that include them, Report Pundit can show both individual and bundled sales.

Q2: Can I generate bundle reports if I’m using a third-party bundle app?

Yes. While it requires a bit of setup due to the use of metafields or notes, Report Pundit can handle it and fetch accurate results.

Q3: Can I track bundle quantity and revenue over time?

Absolutely. You can filter bundle sales over any date range and see exactly how many were sold, along with revenue, quantity, and performance.

Conclusion

Tracking bundle vs. non-bundle sales in Shopify doesn’t have to be complicated. Whether you’re trying to analyze revenue, monitor inventory, or plan new promotions, having clear insights into your bundle sales is essential.

While Shopify's native tools give you a starting point, alternative apps can bring advanced capabilities, turning messy data into organized, decision-making gold.

So, whether you’re selling skincare sets, kitchenware combos, or fashion multipacks, make sure your reporting is working as hard as you are.