Sales by UTM Medium Report
A UTM report designed to attribute total sales generated from various marketing mediums, along with details on the referring platforms and landing page information.
UTM Medium
Channel used by visitors to access the campaign URL. Ex: CPC ad, email, social site, etc.
Referring Site
The website or platform containing UTM link to redirect users.
Landing Site
Indicates the page where users landed after clicking the campaign URL.
Total Sales
The final sales amount used to calculate the commission.
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Benefits
Marketing Attribution
Platform Attribution
Landing Page Performance
Related Reports
UTM Report
There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.
Sales by UTM Source
A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.
Sales by Referring Site
An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.
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