Channel Performance Report
A performance analysis report of marketing channels, providing a complete funnel view from total store sessions to the revenue generated by each channel from GA4.

Session Default Channel Group
The channels by which users arrived at your site/app when they initiated new sessions
Sessions
A session in Google Analytics is a group of user interactions within a time frame
Engaged Sessions
Engaged sessions are sessions where users interact meaningfully, lasting over 10 seconds or triggering events.
Add to Cart
Add to cart allows shoppers to store products they wish to purchase in a digital cart
Checkouts
Checkouts records the purchase and sales data
Conversions
Conversions are key events taken by a user
Total Revenue
Equates to gross sales - discounts - returns + taxes + duties + shipping charges + fees
Benefits

Customer Journey Mapping

Maximize ROI

Measure Marketing Success
Related Reports
Product Conversion
This report uses GA4 metrics to analyze product performance, tracking views, add-to-carts, and conversions, helping businesses optimize product listings and improve sales funnel efficiency.
Campaign Performance
This report leverages GA4 metrics to provide insights into campaign effectiveness, including impressions, clicks, conversions, and revenue.
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