Customer Journey Report
The Customer Journey report tracks each customer’s purchase history, providing a window into their Customer Lifetime Value (CLV). You view the revenue contributed by each customer on their first, second, and subsequent orders.
Customer Name
Name of the customer as registered in Shopify.
Total Spend
The total amount spent by a customer during the monitored period.
Order Count
No. of orders placed in a specific state/country during a specific time period.
1x Buyers
Value of a new customer’s first order.
2x Buyers
Combined value of the customer’s first and second orders.
3x plus Buyers
Combined value of three or more orders placed by a customer.
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Benefits
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Granular Product-Level Insights
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Discount Analysis
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Order Tracking
Related Reports
Sales by UTM Campaign
A UTM report designed to attribute total sales generated by each campaign, along with details on the referring platforms and landing page.
Sales by Referring Site
An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.
UTM Report
There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.
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