Sales by UTM Source Report
A report to allocate total sales value based on UTM sources tied to landing pages, highlighting the referring sites that contributed to those conversions.
UTM Source
Origin of visitor traffic. Ex: Facebook ad, website, etc.
Referring Site
The website or platform containing UTM link to redirect users.
Landing Site
Indicates the page where users landed after clicking the campaign URL.
Total Sales
The final sales amount used to calculate the commission.
.png)
.png)
Benefits
UTM Attribution
Site Attribution
UTM data
Related Reports
UTM Report
There’s a lot of data to capture from UTM parameters, especially if your campaign is spread out over social, search, third-party websites and other places. This data helps you understand customer behavior and rope in high-value, loyal relationships for your Shopify store.
Customer Journey
The Customer Journey report tracks each customer’s purchase history, providing a window into their Customer Lifetime Value (CLV). You view the revenue contributed by each customer on their first, second, and subsequent orders.
Sales by Referring Site
An ideal report for analyzing traffic from referring sites, including customer landing site, email, UTM parameters used, and total sales generated.
Build and automate your Shopify Reporting
Unlock the full potential of your Shopify store with Report Pundit. Gain access to over 2000 data fields, automate reports, and make data-backed decisions to grow your business.