Sales by Product Report for Shopify
The Sales by Product report offers details about each product’s sales performance over a given time frame. It provides valuable insights into which of your products are and aren’t selling well. These insights will enable you to make informed decisions about inventory management and marketing and improve your business.
5 from 1,800+ merchants
2,000+ data fields
Trusted by 40,000+ Shopify stores
Updated June 2026
Why this report matters
“What’s selling?” sounds simple until you ask it properly. Units sold flatters cheap products; gross sales ignores the discounts and refunds eating into them. The product that looks like your hero on a units chart can be a margin sink once you net it out.
Shopify’s product analytics show units and sales, but the detailed, exportable, discount-and-refund-aware view is gated to higher plans and can’t be scheduled. Buyers end up making purchase decisions on a partial picture.
Ranking by net sales and revenue share fixes the lens. With Pareto holding in most catalogs — roughly 20% of products driving ~80% of revenue — knowing exactly which 20% is the single most useful thing a merchandiser can have on a Monday morning.
What’s included
Identification
Product title
The product name as it appears in your catalog.
Vendor & type
The product’s vendor and product type/category, the natural grouping fields.
Example: Vendor “Northwind”, Type “Outerwear”.
Volume & revenue
Units sold
Total quantity sold across all variants of the product in the period.
Gross sales
Revenue before discounts and returns.
Formula: Gross sales = Σ (unit price × quantity)
Discounts
Discount value attributed to this product’s lines.
Heads up: Order-level discounts are allocated across products; allocation method matters when you compare like for like.
Returns
Refunded value for this product in the period.
Net sales
The true earned revenue for the product.
Formula: Net sales = Gross sales − Discounts − Returns
Example: Gross $9,000, discounts $1,100, returns $400 → net $7,500.
Mix & quality
% of total revenue
The product’s share of net sales — the column that reveals your Pareto curve.
Formula: Share % = Product net sales ÷ Total net sales × 100
Refund rate
How return-prone the product is, a quality and sizing signal.
Formula: Refund rate = Returned units ÷ Units sold × 100
Heads up: A high refund rate on a high-revenue product quietly erodes the margin the revenue figure implies.
Who uses this report
Merchandiser
Buyer
Marketing
Owner
How to read the report
- Sort by net sales, not units. Units rewards cheap, high-velocity SKUs; net sales tells you what actually pays the bills.
- Read the revenue-share column as a curve. Find where cumulative share crosses 80% — everything above it is your core, everything below is the tail.
- Cross the refund rate against revenue. A top-10 product with a double-digit refund rate isn’t the winner the gross figure suggests.
- Watch movers between periods. Rank change matters more than rank — a product climbing fast is a trend; a steady #1 is just a fact.
How to build the report in Report Pundit
- Open Report Pundit in your Shopify admin and choose Create Report (or the pre-built “Sales by Product” template).
- Set the data source to Sales / Order line items.
- Group the report by Product.
- Add columns: Units sold, Gross sales, Discounts, Returns, Net sales.
- Add a calculated % of total revenue column (product net sales ÷ total net sales).
- Add a calculated refund rate column (returned units ÷ units sold).
- Set your date range and sort by Net sales descending.
- Optional: add a prior-period comparison to surface rank movement.
- Run, sanity-check the top product, Save, and schedule a weekly send to merchandising.
Sample report

Customization & filters
- Group by product type, vendor, or collection instead of product.
- Filter to a single channel, location, or customer tag.
- Add a gross-margin column if product cost is set in Shopify.
- Compare two periods side by side to surface rank movement.
- Drill from any product into its variants with the Sales by Variant report.
Automate & export
- Schedules — hourly, daily, weekly, monthly, or custom cron
- Delivery formats — Excel, CSV, PDF, or push to Google Sheets in real time
- Group by month or week — trends instead of a static snapshot
- Destinations — email (multiple recipients), Google Sheets, Google Drive, FTP/SFTP, Looker Studio, BigQuery
- Conditional alerts — get notified only if a channel's net sales drop more than X% week-over-week
Report Pundit vs Shopify's native Sales by Channel report
Frequently Asked Questions
Units rewards cheap, fast-moving products and hides discounting and returns. Net sales — gross minus discounts and returns — shows which products actually contribute revenue.
Yes. A calculated share column (product net sales ÷ total net sales) reveals your Pareto curve, so you can see which ~20% of products drive most of the revenue.
Yes, order-level discounts are allocated to the products on the order. Because allocation method affects per-product figures, keep it consistent when comparing periods.
Benefits

Production Volumes

Customer Preferences

Profitability Assessment
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