Customer Journey Report
The Customer Journey report tracks each customer’s purchase history, providing a window into their Customer Lifetime Value (CLV). You view the revenue contributed by each customer on their first, second, and subsequent orders.
Customer Name
Name of the customer as registered in Shopify.
Total Spend
The total amount spent by a customer during the monitored period.
Order Count
No. of orders placed in a specific state/country during a specific time period.
1x Buyers
Value of a new customer’s first order.
2x Buyers
Combined value of the customer’s first and second orders.
3x plus Buyers
Combined value of three or more orders placed by a customer.
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Benefits
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Granular Product-Level Insights
The report enables users to track the true sales performance of individual products, considering discounts and returns for accurate financial analysis.
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Discount Analysis
Understand the impact of discounts on product profitability and overall order value.
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Order Tracking
Monitor the financial details of orders even if they undergo edits. This helps maintain accurate records and simplifies financial reconciliation processes.
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