How to Combine Shopify Reports Across Different Markets and Countries

Shopify Markets helps merchants localize customer experiences within a single store by customizing languages, pricing, domains, and content for different regions. 

It's not a coincidence that you're here- you're just lucky enough to find the solution for your business that you were looking for! While it's perfect for centralized management, businesses with regional differences often prefer multistore setups. This blog explores both stores, how they affect reporting, and how apps simplify it all with ready-to-use insights.

How to Set Up a New Market in Shopify

Expanding internationally doesn’t mean launching a new store every time. With Shopify Markets, you can create a new market in just a few steps through the Shopify admin.

Once you name your market, you assign the countries or regions it will cover. You can then configure everything from the currency used to the language displayed, as well as domains or subdomains for SEO and customer experience. More importantly, you can tailor which products are available and even create localized content and images for each market. Each market is exclusive in terms of geography, meaning no overlap is allowed. This ensures that every visitor gets the exact experience based on where they are.

Shopify’s model ensures that inventory, orders, and payments remain unified, even across all these distinct market experiences.

Difference Between Shopify Markets and Expansion Stores

There is often confusion about Shopify Markets and having multiple Shopify stores for different countries. While both allow for selling globally, the approach and effort involved are very different.

Shopify Markets allows you to operate globally from a single backend. You can have different domains or subfolders, currency settings, languages, and even control which products appear in each market. However, you’re still working within one Shopify store, so everything, inventory, checkout, and admin, is centralized. With Shopify Markets, discounts and promotions are applied globally across all markets, and there’s currently no option to limit a discount code to specific countries.

On the other hand, Expansion Stores (or multistore setups) involve creating separate Shopify stores for each country or region. These are often used when businesses want to offer very different product catalogs, marketing messages, or promotions in different regions. Although this offers maximum flexibility, it also increases complexity regarding inventory, admin tasks, and especially reporting.

How Shopify Markets Benefits Report Pundit Users

Shopify Markets brings clarity and control without the manual work that’s typically required in international operations. By leveraging the Markets architecture, this tool can break down performance by region, language, and currency, all from a single store’s data.

Users can quickly identify where their revenue is coming from, which product performs best in which market, and how each market contributes to overall business health. Tax, shipping, and currency variations are all reported seamlessly. With one consolidated inventory and product list, there’s no need for syncing data across multiple systems or stores. Everything is centralized, automated, and ready to analyze.

Shopify Market vs Multistore

Reporting is one of the biggest considerations when choosing between Shopify Markets and a multistore model.

In a market-based setup, everything lives under one roof. Sales, inventory, orders, and customer data can be filtered by market, making it easier to generate insights and take action. For example, you can see how European customers respond to one product compared to American buyers, and adjust marketing or pricing accordingly, all from a single dashboard.

Multistore setups, on the other hand, require you to manually compare data from separate Shopify accounts. So, apps can pull data from multiple stores, but it still involves more setup and effort. That said, the multistore model does allow for more flexibility in terms of local tax rules, custom promotions, and product availability.

How It Affects Your Reporting

Whether you're just starting with international sales or already running multiple stores, reporting is where complexity often reveals itself. Before Shopify Markets, global sellers had to manage multiple stores, with each store's data processing. Gathering insights meant exporting reports, converting currencies, and manually calculating performance metrics across stores.

With Shopify Markets, all of this is smooth. Since data is centralized, reporting tools can deliver insights faster. You can view market-wise revenue, analyze product performance per region, or monitor inventory across locations, without switching between store accounts or juggling spreadsheets. 

Shopify Market Reporting vs Multistore Reporting

While both models can deliver effective reporting, the experience is notably different. Shopify Markets offers a more consolidated approach, bringing data across currencies, languages, and domains into one place. This means fewer exports and faster decision-making.

Multistore reporting still has its place, especially when businesses have entirely different strategies or products for different regions. But it comes with its ins and outs. Whether you're using Markets or Multistore, the platform pulls together performance metrics in a way that’s easy to understand and work on.

All Products with Presentment Currency and the Company’s Rate

One of the standout features for you selling globally is the ability to track product prices in both presentment currency (what customers see) and company currency (your base currency). By showing both values in your sales and product reports. This helps you understand how pricing differences, exchange rates, and regional demand affect profitability.

Additionally, you can monitor the percentage of your product sold per market, the revenue after taxes and shipping, and whether regional pricing strategies are working.

Customized Pre-Created Reports for Markets and Sales

To simplify all of this further, there are several pre-created reports designed specifically for Shopify Markets and Multistore users. These include:

• Sales by market and region
  
  
• Orders by currency
  
  
• Payout analysis by country
  
  
• Units sold per product by market
  
  
• Shipping and tax summaries
  
  
• Margin analysis with currency conversion
  
  

These reports are built to save time and empower you to make smart, data-driven decisions with less effort.

Conclusion

Whether you use Shopify Markets for simplicity or run multiple stores for greater flexibility, the key to success lies in clear, actionable insights. Simplify your global reporting so you can focus on growing smarter, not working harder.