Bring Google Analytics traffic, attribution, and conversion data into your Shopify reporting.
The Google Analytics integration connects your GA data to Report Pundit so you can report on store traffic, conversions, and marketing performance alongside your Shopify data. It covers five ready-made reports: Channel Performance, Campaign Performance, Product Conversion, Daily Visitor Metrics, and Attribution Metrics. Use them to see which channels and campaigns drive results, how products move from visits to conversion, how daily traffic trends over time, and where your conversions actually originate. This is useful for marketers who run ads across several platforms and want a clearer, exportable view of source and channel contribution than native Shopify reporting provides. Marketing teams get channel and campaign analysis for budget decisions, while merchandising teams can review product conversion performance, all inside one reporting tool with export and scheduling built in.
What you can do with this integration
- Compare marketing channels on traffic and conversion in one channel-level report
- Analyze campaign results and evaluate marketing effectiveness
- Measure how products perform from visits through to conversion
- Track day-by-day visitor activity and traffic trends
- See which sources contribute to conversions with attribution reporting