Google Analytics Reports
Bring Google Analytics traffic, channel, and attribution data into Shopify with Report Pundit. Report on conversions and campaigns, then export or schedule.
The Google Analytics integration brings your GA traffic, channel, campaign, and attribution data into Report Pundit so you can analyze how visitors find your store and what drives conversions without switching between GA4 and Shopify. It covers channel, campaign, product conversion, daily visitor, and attribution reporting in one place.
Without vs with the Google Analytics 4 integration
Without it: Shopify's native marketing reports credit sales to the last session source, which frequently attributes ad-driven orders to direct or organic traffic. Merchants running Google Ads, Facebook, and other paid channels often see under-reported campaign performance, so judging channel contribution from Shopify alone is unreliable.
With it: Report Pundit pulls GA4 data into Shopify reporting, so channel, campaign, and source-level contribution come from Google Analytics rather than Shopify's session attribution. You get channel comparisons, campaign results, product conversion, daily traffic, and attribution in reports you can filter, export, and schedule.
Reports available
- Channel Performance: Compare marketing channels on traffic and conversion to see which ones drive stronger results.
- Campaign Performance: Analyze campaign-level traffic and conversion to evaluate marketing effectiveness.
- Product Conversion: Measure how products perform from visits through to conversion.
- Daily Visitor Metrics: Review day-by-day visitor activity and traffic trends over time.
- Attribution Metrics: Track where conversions come from and how different sources contribute to sales.
Use Channel and Campaign Performance for budget and marketing decisions, Product Conversion for merchandising, Daily Visitor Metrics for trend monitoring, and Attribution Metrics when you need source-level contribution.
Insights you can pull
- Which marketing channels bring the strongest traffic and conversion
- How individual campaigns perform on traffic and conversion
- Which products turn visits into sales and which underperform
- How daily visitor activity and traffic trend over a period
- Which traffic sources contribute most to conversions
- Export-ready channel, campaign, and attribution data for regular reporting
How to set up
- Open Report Pundit
- Go to Integrations and click Google Analytics 4 Integration
- Complete the connection (contact our team if setup help is needed)
- Go to the Report Library
- Search for the Google Analytics reports (Channel Performance, Campaign Performance, Product Conversion, Daily Visitor Metrics, or Attribution Metrics)
- Open the report
- Export or schedule it as needed
Automation & delivery
Save the fields and filters you need once, then export or schedule the report on a recurring basis. Report Pundit delivers to Excel, CSV, PDF, Google Sheets, Google Drive, Slack, or email on an hourly, daily, weekly, monthly, or custom cadence, and remembers your columns and filters so you never rebuild it.
FAQs
Why don't my Google Ads and Facebook campaigns show up correctly in Shopify reports?
Shopify attributes a sale to the last session source, so paid campaigns often get credited to direct or organic instead. Google Analytics tracks source and campaign data more accurately across platforms, and this integration brings that GA data into your Shopify reporting.
Which Google Analytics reports does Report Pundit offer?
Five: Channel Performance, Campaign Performance, Product Conversion, Daily Visitor Metrics, and Attribution Metrics. Each is ready to open, filter, and export.
Can I schedule Google Analytics reports to send automatically?
Yes. Any of the reports can be exported or scheduled to Excel, CSV, PDF, Google Sheets, Google Drive, Slack, or email on an hourly, daily, weekly, monthly, or custom cadence.