Google Ads Reports
Bring Google Ads spend and conversions into Shopify reporting. Compare ad cost against results, measure ROI, and export or schedule clean campaign reports.
The Google Ads integration brings your ad spend and conversion data into Report Pundit alongside your Shopify data, so you can compare what campaigns cost against the results they drive. Instead of switching between Shopify and the Google Ads interface to work out return, you review spend, conversions, and ROI in one exportable report.
Without vs with the Google Ads integration
Without it: Shopify's native marketing reports attribute sessions and sales to campaigns, but for paid campaigns the full data doesn't always sync into Shopify, so campaign cost and spend often aren't shown. To calculate return on ad spend you open Google Ads separately and line the numbers up by hand, which is slow and easy to get wrong across date ranges and time zones.
With it: Report Pundit pulls Google Ads spend and conversion data in so it sits next to your Shopify reporting. You compare cost against conversions in one place, measure ROI with better visibility, and identify which campaigns deserve more budget or closer attention, then export the result cleanly for review.
Reports available
Google Ads Spent and Conversions — compares ad spend against resulting conversions in one view, covering spend data, conversion totals, and spend-versus-conversion visibility, so you can judge ROI and decide where to move the budget.
Google Ads Conversion — focuses on updated conversion data, covering conversion totals, conversion-related performance metrics, and campaign-level conversion visibility, so you can review how campaigns are converting on their own.
Insights you can pull
- Google Ads spend compared against resulting conversions
- Updated conversion totals and campaign-level conversion visibility
- ROI visibility with cost and results in one report
- Which campaigns are performing stronger or weaker
- Spend-versus-conversion trends over a chosen date range
- Clean, export-ready campaign performance data for marketing review
How to set up
- Open Report Pundit
- Go to Integrations and click Google Ads Integration
- Complete the connection (contact our team if setup help is needed)
- Go to the Report Library
- Search for the Google Ads reports (Google Ads Spent and Conversions, or Google Ads Conversion)
- Open the report
- Export or schedule it as needed
Automation & delivery
Save the fields and filters you need once, then export or schedule the report on a recurring basis. Report Pundit delivers to Excel, CSV, PDF, Google Sheets, Google Drive, Slack, or email on an hourly, daily, weekly, monthly, or custom cadence, and remembers your columns and filters so you never rebuild it.
FAQs
Why don't my Google Ads costs show up in my Shopify reports?
Shopify credits sales to marketing campaigns, but for paid campaigns the spend and campaign cost don't always sync into Shopify, so you often can't see what a Google Ads campaign cost natively. The Google Ads integration pulls that spend data in so you can compare it against conversions in one report.
Which Google Ads report should I use to measure ROI?
Use the Google Ads Spent and Conversions report. It puts ad spend next to resulting conversions in one view, which is what you need to judge return and decide where to move budget.
Can I schedule the Google Ads reports to send automatically?
Yes. Any Google Ads report can be exported or scheduled to deliver on an hourly, daily, weekly, monthly, or custom cadence to Excel, CSV, PDF, Google Sheets, Google Drive, Slack, or email.