Facebook Reports
Report Pundit brings Facebook ad spend and Instagram engagement into Shopify reporting, so you can track budget, cost efficiency, and reach and export it all.
Report Pundit's Facebook integration brings your Meta advertising data into Shopify reporting, so ad spend, budget usage, and Instagram engagement can be reviewed in one place. It covers two reports, Facebook Spends Summary and Instagram Insights, both built for clean review and export.
Facebook reporting with and without Report Pundit
Without it: Shopify's marketing reports added cost and impression metrics for paid ads, but only for Google, Pinterest, Snapchat, and TikTok, so Facebook and Instagram spend is not covered there. Many merchants have also seen Meta campaign data disconnect from the Shopify dashboard entirely, which pushes them back into Meta Ads Manager and manual spreadsheets to review spend and reach.
With it: Report Pundit pulls Facebook ad spend and Instagram performance into dedicated reports you can filter and export. You review budget usage and cost efficiency in the Facebook Spends Summary and track engagement, reach, and audience behavior in Instagram Insights, without switching between tools.
Reports available
Facebook Spends Summary: Reports on Facebook ad spend, budget usage, and cost efficiency, so you can see how your budget is being used and where spending is more or less efficient.
Instagram Insights: Reports on engagement, reach, and audience behavior for your Instagram activity.
Insights you can pull
- Facebook ad spend across the period you choose
- How your advertising budget is being used
- Cost efficiency trends across campaigns
- Instagram engagement on your content and campaigns
- Instagram reach and audience behavior
- Export-ready spend and social performance for marketing reviews
How to set up
- Open Report Pundit
- Go to Integrations and click the Facebook Integration
- Complete the connection (contact our team if setup help is needed)
- Go to the Report Library
- Search for Facebook Spends Summary or Instagram Insights
- Open the report
- Export or schedule it as needed
Automation & delivery
Save the fields and filters you need once, then export or schedule the report on a recurring basis. Report Pundit delivers to Excel, CSV, PDF, Google Sheets, Google Drive, Slack, or email on an hourly, daily, weekly, monthly, or custom cadence, and remembers your columns and filters so you never rebuild it.
FAQs
Why don't my Facebook ads show up in my Shopify reports?
Shopify's native paid-ad cost and impression metrics cover Google, Pinterest, Snapchat, and TikTok, not Meta, and some merchants have had Facebook campaign data disconnect from the Shopify dashboard after Meta took over channel management. Report Pundit's Facebook integration reports on your ad spend separately so you can review it alongside Shopify data.
What Facebook and Instagram reports does Report Pundit offer?
Two: Facebook Spends Summary for ad spend, budget usage, and cost efficiency, and Instagram Insights for engagement, reach, and audience behavior.
Can I schedule the Facebook Spends Summary report?
Yes. You can export it or schedule recurring delivery to Excel, CSV, PDF, Google Sheets, Google Drive, Slack, or email on an hourly, daily, weekly, monthly, or custom cadence.